Selling Birds of Prey

My latest post for The Hollywood Reporter is a recap of Warner Bros.’ marketing campaign for Birds of Prey.

The campaign has created and reinforced a bright, colorful brand identity since it kicked off in September of last year. Those first few posters and the first first trailer seek to extend the neon-infused elements that were featured in the marketing for 2016’s Suicide Squad. That makes sense given the Harley Quinn connection, but the overall tone was still a little dark and dour.

You can read the whole thing here.

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