Freelance Writer
How Sponsored Content Is Becoming King in a Facebook-Dominated World (New York Times, 7/24/16) I have no commentary here. It's a must-read, partly because this reads like the last gasp of an industry about to willfully and with absolute intent put itself out of business. Everything here is disheartening. See What's Happening (Twitter Blog, 7/25/16) … Continue reading Sponsored Content, Twitter’s Brand and More: Quick Takes for 7/27/16
Yahoo's monetization plan isn't quite ready to come out of the over: But what’s clear from talking to agencies is that Tumblr has a ton of work to do in order to have the capabilities to give advertisers what they want in a market where advertisers aren’t hurting for options of where to place ads. … Continue reading Tumblr ads not quite fully baked
In which I admit that yep, I'm part of the problem: It’s not dissimilar to what the advent of the DVR did for TV, and it also brings up similar problems when it comes to the advertising model that supports content creation. With DVRs, users can forward through commercials, but with read-it-later apps, ads are … Continue reading Reading it when I can, in the manner I prefer
To the surprise of, hopefully, no one: “Native advertising is going to fuel the growth of digital media, but we may never be able to bucket it out,” said Peter Minnium, head of brand initiatives at IAB, who said nailing down a precise dollar amount is difficult. Native social advertising is expected to grow from … Continue reading Native ads, bigger than ever
There's a ton of good points made in Brian Morrissey's piece at DigiDay about Twitter's emerging role as a media company powerhouse. Specifically he dives into how the company is putting the pieces together to lead a new wave of advertising changes, changes that will put the focus back on quality creative as opposed to … Continue reading Good content = good advertising
I'm not the first person to make this analogy, but the hand-wringing around The Atlantic running "sponsored content" from the Church of Scientology simply does not happen if it had been from a major car company. It was labeled clearly and was, yeah, promotional for the church, but that's what sponsored content - or native … Continue reading The Atlantic steps into sponsored content trouble
