Quick Takes: Content Marketing and Media News for 12/19/17

Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech … Continue reading Quick Takes: Content Marketing and Media News for 12/19/17

Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home video releases at the same time they’re both adjusting their tactics in working with existing … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17

Sponsored Content, Twitter’s Brand and More: Quick Takes for 7/27/16

How Sponsored Content Is Becoming King in a Facebook-Dominated World (New York Times, 7/24/16) I have no commentary here. It's a must-read, partly because this reads like the last gasp of an industry about to willfully and with absolute intent put itself out of business. Everything here is disheartening. See What's Happening (Twitter Blog, 7/25/16) … Continue reading Sponsored Content, Twitter’s Brand and More: Quick Takes for 7/27/16