Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory agencies (if not dismantle them outright) it seems unlikely calls for a digital protection agency or updates to copyright law will be heeded. If politicians don’t believe their needed for… Read More

Study: Fortune 500 Gets Blogging Again

The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the marketing efforts of companies on the Fortune 500 list. As always, the study has a number of interesting insights into how corporations view different online platforms and how they can contribute to their marketing efforts.… Read More

Quick Takes: Content Marketing and Media News for 11/16/17

Hoopla, which offers movies and TV shows (as well as e-books, audiobooks and more) on behalf of local libraries, is launching apps for Amazon Fire TV and Apple TV. Both Google and LinkedIn have launched new career search tools. Google has added information on companies including salary, job application choices and more to search results… Read More

Quick Takes: Content Marketing and Media News for 11/9/17

Instagram has made its branded content tagging tools available to more creators with high levels of engagement to make sure everyone is complying with required disclosure around paid relationships. Making that disclosure easier also has the benefit of encouraging more people to use Instagram for their content. Brand marketers are beginning to work with influential… Read More

Quick Takes: Content Marketing and Media News for 10/12/17

Not surprising that activewear and beauty brands are those most likely to engage in influencer marketing, but it is a bit shocking that 70% of brands across industries have done so. Time spent in mobile shopping apps is growing, with the biggest players like Amazon and Target seeing the most benefit from that trend. If… Read More

Pew Shows Facebook Keeps Getting Bigger, Young Women Rule on Social

There’s a new Pew Internet study that covers just how much U.S. adults – specifically those who are regularly online – are using social networks. The research continues to reinforce some patterns with social media that have been pretty standard over the years. First, social media is primarily women. Of the five networks Pew tracked… Read More