Why Are We Dependent on Platforms?

There’s something that wasn’t sitting quite right with me about this post that was published to The Writing Collective, a showcase publication for writers on…

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LinkedIn Message GIFS Are About the Workforce of Tomorrow

I’ve seen more than a few skeptically raised eyebrows in reaction to the news that, through a partnership with Tenor, you can now include GIFs…

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Forcing Behavior On Users is Bad UX

Last week I read about a test LinkedIn was performing on select users, forcing them to add hashtags to their updates in order to post.…

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Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory…

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Study: Fortune 500 Gets Blogging Again

The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the marketing efforts of companies on…

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Quick Takes: Content Marketing and Media News for 11/16/17

Hoopla, which offers movies and TV shows (as well as e-books, audiobooks and more) on behalf of local libraries, is launching apps for Amazon Fire…

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Quick Takes: Content Marketing and Media News for 11/9/17

Instagram has made its branded content tagging tools available to more creators with high levels of engagement to make sure everyone is complying with required…

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Quick Takes: Content Marketing and Media News for 10/12/17

Not surprising that activewear and beauty brands are those most likely to engage in influencer marketing, but it is a bit shocking that 70% of…

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Content Marketing Updates for 8/25/17

A roundup of all the news you need to know about Snapchat, Anchor, Facebook and lots more.

Video is Everywhere, But Time and Money are Finite

Last week the news outlet Mic became the latest player to join the trend of laying off staff as part of a (clears throat) pivot…

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