“Soft Skills” are Just Skills

LinkedIn recently shared its list of the job titles it says will be the most promising for those seeking new work or advancement in 2019. Some of those are more...substantial than others as there are a few “consultant” type titles on the list, while others are very tech-focused and detailed. Also offered by LinkedIn are … Continue reading “Soft Skills” are Just Skills

Why Are We Dependent on Platforms?

There’s something that wasn’t sitting quite right with me about this post that was published to The Writing Collective, a showcase publication for writers on Medium. The writer, whose intentions are good and who shares some solid (if anecdotal) advice on content promotion, essentially makes the case that by publishing - or republishing - posts … Continue reading Why Are We Dependent on Platforms?

LinkedIn Message GIFS Are About the Workforce of Tomorrow

I’ve seen more than a few skeptically raised eyebrows in reaction to the news that, through a partnership with Tenor, you can now include GIFs when messaging on LinkedIn. Why, some of these headlines read, would you want to send GIFs in messages on a platform like LinkedIn that’s so geared toward your professional identity. … Continue reading LinkedIn Message GIFS Are About the Workforce of Tomorrow

Forcing Behavior On Users is Bad UX

Last week I read about a test LinkedIn was performing on select users, forcing them to add hashtags to their updates in order to post. Forcing people to to things they don’t want to or aren’t used to isn’t really a great idea under any circumstances. Even if you’re calling this a “test,” you’re honking … Continue reading Forcing Behavior On Users is Bad UX

Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory agencies (if not dismantle them outright) it seems unlikely calls for a digital protection agency or updates to copyright law will be heeded. If politicians don’t believe their needed for … Continue reading Quick Takes – Marketing and Media News for 3/22/18

Study: Fortune 500 Gets Blogging Again

The University of Massachusetts Dartmouth Center for Marketing Research has released its latest analysis of social media usage in the marketing efforts of companies on the Fortune 500 list. As always, the study has a number of interesting insights into how corporations view different online platforms and how they can contribute to their marketing efforts. … Continue reading Study: Fortune 500 Gets Blogging Again

Quick Takes: Content Marketing and Media News for 11/16/17

Hoopla, which offers movies and TV shows (as well as e-books, audiobooks and more) on behalf of local libraries, is launching apps for Amazon Fire TV and Apple TV. Both Google and LinkedIn have launched new career search tools. Google has added information on companies including salary, job application choices and more to search results … Continue reading Quick Takes: Content Marketing and Media News for 11/16/17

Quick Takes: Content Marketing and Media News for 11/9/17

Instagram has made its branded content tagging tools available to more creators with high levels of engagement to make sure everyone is complying with required disclosure around paid relationships. Making that disclosure easier also has the benefit of encouraging more people to use Instagram for their content. Brand marketers are beginning to work with influential … Continue reading Quick Takes: Content Marketing and Media News for 11/9/17

Quick Takes: Content Marketing and Media News for 10/12/17

Not surprising that activewear and beauty brands are those most likely to engage in influencer marketing, but it is a bit shocking that 70% of brands across industries have done so. Time spent in mobile shopping apps is growing, with the biggest players like Amazon and Target seeing the most benefit from that trend. If … Continue reading Quick Takes: Content Marketing and Media News for 10/12/17

Content Marketing Updates for 8/25/17

A roundup of all the news you need to know about Snapchat, Anchor, Facebook and lots more.