Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from technology that allows reality to be manipulated in scary ways, you need to do so right damn now. Similarly, Wired has a report on the upheaval within Facebook in the … Continue reading Quick Takes – Marketing and Media News for 2/13/18

Quick Takes: Content Marketing and Media News for 11/28/17

Meetup, the popular event-organizing service, is being acquired by coworking company WeWork, like part of the latter’s plans to basically own or manage any sort of space that any group of two or more could ever gather in. Facebook has clarified its advertising principles, making their efforts appear as innocuous and customizable by the user … Continue reading Quick Takes: Content Marketing and Media News for 11/28/17

Pew: How People Use One or More Social Networks For News

Pew last week released the results of a new study on which social media sites Americans were getting their news from. Those numbers are not only insightful in and of themselves but also in regards to the ongoing conversation about what responsibility the companies operating those sites have to their role as news sources. Facebook … Continue reading Pew: How People Use One or More Social Networks For News

Quick Takes: Content Marketing News for 9/1/17

Facebook has confirmed it won’t take a cut of the subscriptions it’s going to help publishers sell, though I feel like “yet” needs to be added to each one of these promises. As my friend Jeremy Pepper pointed out, Snapchat’s sudden overtures to influencers seems driven by a tanking stock price and slowing user growth, … Continue reading Quick Takes: Content Marketing News for 9/1/17

Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Everyone’s in the same race for the precious time that people spend on their smartphones, realizing that many of the apps and social networks are more or less mature in terms of growth and so have to compete on feature set. To that end, the last couple days have seen a flurry of activity from … Continue reading Snapchat, Instagram, Facebook, Flipboard and Tumblr Make Big Updates

Sponsored Content, Twitter’s Brand and More: Quick Takes for 7/27/16

How Sponsored Content Is Becoming King in a Facebook-Dominated World (New York Times, 7/24/16) I have no commentary here. It's a must-read, partly because this reads like the last gasp of an industry about to willfully and with absolute intent put itself out of business. Everything here is disheartening. See What's Happening (Twitter Blog, 7/25/16) … Continue reading Sponsored Content, Twitter’s Brand and More: Quick Takes for 7/27/16

Twitter, Vine, Instagram and Tumblr Made Yesterday A Big Video Day

It's hard to pick just one of the big pieces of news around social - particularly live - video that seems like the biggest change. First there was Twitter, which expanded the length of videos anyone can shoot and share to 140 (natch) seconds. That's almost a 3x increase from the previous 30 seconds everyone … Continue reading Twitter, Vine, Instagram and Tumblr Made Yesterday A Big Video Day

Studios Abandon Owned Sites In Favor of Tumblr

In content marketing circles there is a concept known as “hub and spoke” that I happen to be a big adherent of . The idea is that content originates on the “hub,” which is usually an on-domain website or corporate blog and then radiates out to the spokes, which are the managed networks like Facebook, … Continue reading Studios Abandon Owned Sites In Favor of Tumblr

Tumblr’s Clothing Line Is A Smart Brand Extension

In the New York Times story about the new line of clothing launched by Tumblr, company spokesperson Valentine Uhovki says, ““We wanted every look to feel like a Tumblr post.” It’s hard to argue the results achieved that goal, though how much that does or doesn’t work for you will obviously vary. But their approach … Continue reading Tumblr’s Clothing Line Is A Smart Brand Extension

Tumblr bests

Mary Gaulke on the PNConnect team has a great post that looks at some great Tumblr blogs and how they serve the brands who publish them. The post comes from the PNConnect Trends Report, a monthly overview of what's hot and interesting in the social publishing world. If you're interested receiving that let me know. … Continue reading Tumblr bests