The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively by hitting the mall. And while the retail industry may be fine as a whole, stories are closing twice as fast as they open. That’s going to hit people who … Continue reading Quick Takes: Content Marketing and Media News for 1/6/18
Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16
Publishers Flock to New Instagram Stories (Wall Street Journal, 8/12/16) Most companies - be they media or other brands - will usually flock to what's known in times of upheaval. While Instagram's Stories may not differ substantially from Snapchat's, the fact that it's not just a low barrier to entry but can take advantage of … Continue reading Blab’s End, Twitter’s Promoted Stickers and More: Quick Takes for 8/15/16
Good content = good advertising
There's a ton of good points made in Brian Morrissey's piece at DigiDay about Twitter's emerging role as a media company powerhouse. Specifically he dives into how the company is putting the pieces together to lead a new wave of advertising changes, changes that will put the focus back on quality creative as opposed to … Continue reading Good content = good advertising
Chris Thilk 