Facebook’s move to offer a “breaking” label select publishers can use on their stories to help them be found in the News Feed is a step in the right direction in terms of addressing the spread of fake news in that it assigns some level of verified status to the publisher. You can now mess … Continue reading Quick Takes: Content Marketing and Media News for 11/30/17
Quick Takes: Content Marketing and Media News for 11/28/17
Meetup, the popular event-organizing service, is being acquired by coworking company WeWork, like part of the latter’s plans to basically own or manage any sort of space that any group of two or more could ever gather in. Facebook has clarified its advertising principles, making their efforts appear as innocuous and customizable by the user … Continue reading Quick Takes: Content Marketing and Media News for 11/28/17
Quick Takes: Content Marketing and Media News for 11/14/17
A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. There seem to be flaws with this study on how the timing of news … Continue reading Quick Takes: Content Marketing and Media News for 11/14/17
Pew: How People Use One or More Social Networks For News
Pew last week released the results of a new study on which social media sites Americans were getting their news from. Those numbers are not only insightful in and of themselves but also in regards to the ongoing conversation about what responsibility the companies operating those sites have to their role as news sources. Facebook … Continue reading Pew: How People Use One or More Social Networks For News
Quick Takes: Content Marketing and Media News for 11/2/17
While the attention has been on Facebook, Twitter and Google for their politics-related fake news problem, Pinterest has its own issues with health- and food-related material shared there that’s of questionable value. The share of money earned by video creators on Periscope through “super hearts” is increasing as the company says it will take only … Continue reading Quick Takes: Content Marketing and Media News for 11/2/17
Quick Takes: Content Marketing and Media News for 10/31/17
Google’s massive advertising business is getting even more massive, showing no signs of slowing down as it outpaces all rivals. Can’t be great for all the other media companies launching branded subscription services to see Lionsgate parting ways with Comic-Con HQ, shutting that service down and transitioning to licensing the material elsewhere. YouTube is building … Continue reading Quick Takes: Content Marketing and Media News for 10/31/17
Quick Takes: Content Marketing and Media News for 10/12/17
Not surprising that activewear and beauty brands are those most likely to engage in influencer marketing, but it is a bit shocking that 70% of brands across industries have done so. Time spent in mobile shopping apps is growing, with the biggest players like Amazon and Target seeing the most benefit from that trend. If … Continue reading Quick Takes: Content Marketing and Media News for 10/12/17
Quick Takes: Content Marketing and Media News for 10/6/17
Have to wonder what kind of sense it makes for publishers to intentionally serve up search and social-driven visitors a markedly worse user experience. Facebook is once again being accused of over-counting the size of its audience of 18-24-year-olds. YouTube is the latest company to make changes to its search algorithm to fight the spread … Continue reading Quick Takes: Content Marketing and Media News for 10/6/17
Quick Takes: Content Marketing and Media News for 9/29/17
YouTube’s Studio app now lets creators schedule videos for publication right from within the mobile app. The FTC has stated the in-app features for influencers to disclose paid relationships aren’t sufficient, making it clear once more that brands are responsible for ensuring adherence to guidelines. New tools from YouTube will allow for automated remixing of … Continue reading Quick Takes: Content Marketing and Media News for 9/29/17
Quick Takes: Content Marketing and Media News for 9/15
Your regular reminder to be careful when it comes to working with social media influencers and popular YouTubers because they could turn out to be really really racist. Bezos is panicking because Amazon’s original series aren’t big enough hits, cancelling some shows and ordering new ones that fit with a new vision. A new study … Continue reading Quick Takes: Content Marketing and Media News for 9/15
Chris Thilk 