Quick Takes: Content Marketing and Media News for 10/31/17

Google’s massive advertising business is getting even more massive, showing no signs of slowing down as it outpaces all rivals.

Can’t be great for all the other media companies launching branded subscription services to see Lionsgate parting ways with Comic-Con HQ, shutting that service down and transitioning to licensing the material elsewhere.

YouTube is building up its app offerings based on data showing how usage showing streaming to TVs is widespread behavior, so why not make that even easier?

Snapchat’s Sponsored Lens for “Stranger Things” season two is a whole environment people can experience, further making AR an everyday feature.

Jeez, it takes a lot of money to not only get someone to download an app in the first place but then to make a purchase through the app that’s so critical to the “freemium” model many rely on.

Facebook now says 126 million people saw ads that were part of Russia’s plans to destabilize the 2016 elections, but is downplaying the impact of that exposure. And yes, that’s exactly the opposite of the message it sends to any businesses considering buying ads on the platform.

Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.

Author: Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.