“Brand Safe” Has Never Been a Thing

Last week AT&T made headlines when it was revealed it would once more be advertising on YouTube, something it hadn’t done in two years after…

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Use Every Platform (That Makes Sense)

The first teaser trailer for the updated, photo-realistically animated version of The Lion King isn’t great. It’s a shot-for-shot remake of a scene from the…

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Quick Takes – Marketing and Media News for 3/22/18

More on the Facebook/Cambridge Analytica scandal: At a time when the EPA and other governmental agencies are following conservative directions to strip power from regulatory…

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Truth As Someone Else’s Problem

Over the last few weeks YouTube has become the new favorite target of media and technology industry commentators and watchdogs due to its tendency to…

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Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from…

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Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many…

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Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s…

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Quick Takes: Content Marketing and Media News For 1/11/18

People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being…

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Quick Takes: Content Marketing and Media News for 12/21/17

Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have…

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Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers…

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