Not surprising that activewear and beauty brands are those most likely to engage in influencer marketing, but it is a bit shocking that 70% of brands across industries have done so.
Time spent in mobile shopping apps is growing, with the biggest players like Amazon and Target seeing the most benefit from that trend.
If you read one thing today, make it Farad Manjoo’s gut-check of the “Frightful Five” technology/entertainment companies and the hold they either have or could have on culture.
Twitter continues to get it wrong on every possible occasion by suspending Rose McGowan’s account in the middle of her crusade against Harvey Weinstein and other abusers, apparently because she included a phone number in one Tweet. Meanwhile, those calling McGowan and countless other women the most terrible of names (not to mention all the racism) are just fine, thanks. She was eventually reinstated.
Publishers are finding Facebook Live isn’t living up to its initial promise and so are reexamining Twitter as a place to host live video programs and broadcasts.
There’s so much good information in this story recapping a study into mobile push alert usage, the issues publishers face in providing them and more. Highly recommended.
Facebook says it deals with “fake news” in about three days after it’s published, which is about two days and 18 hours too late.
Yes, Snapchat is still doing just fine with teenage audiences, who still prefer it to Instagram. At least according to this study. Next week there may be a new one that directly contradicts those numbers. Nothing matters.
YouTube has relaunched its Creators website with more tools on how to produce quality videos and attract an audience.
To the surprise of hopefully no one, LinkedIn is slowing rolling out and experimenting with videos ads that will likely become more and more common as time goes on.
Blah blah blah Facebook 3D posts VR blah blah blah.
Facebook has introduced Stories for Pages, allowing brands and publishers to jump in on the hot new format being adopted by roughly every social and messaging platform in the hopes that someone will please use it because right now no one is.