Quick Takes: Content Marketing and Media News for 9/29/17

  • YouTube’s Studio app now lets creators schedule videos for publication right from within the mobile app.
  • The FTC has stated the in-app features for influencers to disclose paid relationships aren’t sufficient, making it clear once more that brands are responsible for ensuring adherence to guidelines.
  • New tools from YouTube will allow for automated remixing of video assets and better targeting based on both online and offline behavior.
  • Fox is doubling-down on its own FX+ streaming service, removing its shows from other OTT providers.
  • Three-quarters of social media efforts in support of sponsorships are handled in-house, not by agencies or other parties.
  • Instagram’s touting 800 million monthly and 500 million daily users, as well as two million advertisers.
  • WordPress has connected with Google Photos to allows photos and videos shared on the latter to be used in posts on the former.
  • Facebook has committed to including “dark posts” in its report on advertising activity, a step Twitter says it doesn’t need to take because promoted content works differently there.
  • Vimeo will acquire Livestream and is launching Vimeo Live, bringing livestreaming to the service for the first time.
  • There are new ways for you to control who can or can’t comment on your Instagram posts, part of a move to increase security.
  • Rolling Stone is the latest media outlet to announce it’s “pivoting to video” as a way to save money and make itself more attractive to potential buyers.
  • Advertisers using Facebook Messenger chatbots for their campaigns will have new objectives available to them.
  • Yelp is leaning into the success it’s found with home services with a new “Request A Quote” feature for users to quickly get estimates from providers.
  • Marketers are making adjustments based on changing consumer search patterns, including the growth of mobile usage.
  • Giphy’s new Sticker Embed tool lets you essentially vandalize your favorite (or least favorite) website by adding stickers to it.
  • The New York Times will be participating in Facebook’s new push to encourage subscription, but others, including The Washington Post, are sitting it out.
  • The NYT is also experimenting with customization, showing people different versions of its homepage based on their preferences and behaviors.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.