WT Group wanted to freshen up their corporate messaging, both on their public website and on sales and other documents. Working with NiKnack Marketing, I used existing site and sales materials to create a coherent narrative that spoke to key value propositions from each division of the company. Services Utilized Website copywriting Internal copywriting Proofreading… Read More
I wrote about movie marketing trends for TheDrum.com, establishing an ongoing blog on the topic for a while until a change in editorial direction. Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals (7/11/17) How movies are getting Giphy with it (6/13/17) Making a ‘day’ of movie marketing efforts (5/30/17) The many… Read More
For about a year I was writing once a month or so about movie marketing trends and related topics on AdAge.com. How Marvel and DC Will Use Summer Movies to Make You a Comics Reader (5/6/11) How Movie Marketing Has to Change if Studios Want ‘Premium VOD’ (4/14/11) Movie Marketers Can’t Ride YouTube Views Like,… Read More
In mid-2018 I was invited to write a regular series of marketing recaps for The Hollywood Reporter. Those can all be read here.
I collaborated with the team at Juice Interactive on copywriting projects for three of their clients. Progressus Media Progressus Media was in need of a refresh on their website. With cross-platform execution in mind, I created clean, concise copy that clearly conveyed the value proposition the agency was offering to clients. Mead Johnson Mead Johnson was… Read More
Looking to expand and promote their industry expertise, Quad Graphics wanted to ramp up the infrequent posting on their corporate blog. While none were ultimately published, I created several posts that expounded on Quad’s capabilities, including how they were applied to real-world case studies. This was a project in conjunction with Symmetri Marketing. Services Utilized: Blog… Read More
In order to attract customers to the high-end condominiums being developed in an attractive Atlanta, GA neighborhood, the team behind The Charles Buckhead Village wanted to create a regular publishing cadence on its Facebook page. Each month I create a content calendar that includes not only propriety promotional posts but also updates about community events that… Read More
For Built In’s Boston, New York and Austin outlets I’ve been creating blog posts that profile teams within companies in the Boston area that are part of the city’s tech scene. These profiles are the result of both my original research and interviews with the staff. Services Utilized: Blog post research and writing Interview transcription Proofreading and… Read More
MotionPoint is a website translation company priding itself on its turn-key, proxy-based technology combined with a staff of talented linguists and editors. For them I’ve been writing blog posts, ebooks, white papers, emails and landing pages that convey the message it wants current and potential customers to see. Services Utilized: Blog post writing Social media content… Read More
Since mid-2016 I’ve been contributing weekly or bi-weekly op-eds and trend pieces related to movie marketing to Adweek.com. You can see them all below and read them all here.
Program Type When Nikon was planning the launch of the new D80 DSLR in 2007 it turned to MWW Group’s New Media team, including myself, to help build some buzz. In response, we created a blogger outreach program that put the camera in the hands of dozen of individuals, encouraging them to try out the… Read More
Program Overview Over more than three years of client work, I helped Sony Entertainment Network launch and manage a social program promoting their video-on-demand and music streaming services. Those social networks were launched from scratch, eventually growing to an audience of almost 330,000. Team Managed 1-2 junior staff who were responsible for content drafting, media… Read More
Program Type Over the course of four-plus years, I managed a 24-hour social media content publishing program for DC Entertainment, including its DC Comics, Vertigo Comics and DC Collectibles brands. The program started out relatively small with roughly 3 million fans across nine different networks. Over the course of our management that grew to over… Read More