RSM US – Content Marketing

When RSM US LLP’s current social media manager was about to begin maternity leave I stepped in to bridge the gap and keep their social content marketing program on track. In the eight months I was with the firm I not only managed social publishing but also introduced a more scheduled, systematic approach to the […]

WT Group – Copywriting

WT Group wanted to freshen up their corporate messaging, both on their public website and on sales and other documents. Working with NiKnack Marketing, I used existing site and sales materials to create a coherent narrative that spoke to key value propositions from each division of the company. Services Utilized Website copywriting Internal copywriting Proofreading […]

Juice Interactive – Copywriting

I collaborated with the team at Juice Interactive on copywriting projects for three of their clients. Progressus Media Progressus Media was in need of a refresh on their website. With cross-platform execution in mind, I created clean, concise copy that clearly conveyed the value proposition the agency was offering to clients. Mead Johnson Mead Johnson was […]

Quad Graphics – Copywriting

Looking to expand and promote their industry expertise, Quad Graphics wanted to ramp up the infrequent posting on their corporate blog.  While none were ultimately published, I created several posts that expounded on Quad’s capabilities, including how they were applied to real-world case studies. This was a project in conjunction with Symmetri Marketing. Services Utilized: Blog […]

The Charles Buckhead Village – Social Media Copywriting

In order to attract customers to the high-end condominiums being developed in an attractive Atlanta, GA neighborhood, the team behind The Charles Buckhead Village wanted to create a regular publishing cadence on its Facebook page. Each month I create a content calendar that includes not only propriety promotional posts but also updates about community events that […]

MotionPoint – Ghostwriting

MotionPoint is a website translation company priding itself on its turn-key, proxy-based technology combined with a staff of talented linguists and editors. For them I’ve been writing blog posts, ebooks, white papers, emails and landing pages that convey the message it wants current and potential customers to see. Services Utilized: Blog post writing Social media content […]

Nikon – Influencer Marketing

Program Type When Nikon was planning the launch of the new D80 DSLR in 2007 it turned to MWW Group’s New Media team, including myself, to help build some buzz. In response, we created a blogger outreach program that put the camera in the hands of dozen of individuals, encouraging them to try out the […]

Sony Entertainment Network – Content Marketing

Program Overview Over more than three years of client work, I helped Sony Entertainment Network launch and manage a social program promoting their video-on-demand and music streaming services. Those social networks were launched from scratch, eventually growing to an audience of almost 330,000. Team Managed 1-2 junior staff who were responsible for content drafting, media […]

DC Entertainment – Content Marketing

Program Type For over four years I managed a 24-hour social media content publishing program for DC Entertainment, including its DC Comics, Vertigo Comics and DC Collectibles brands. The program started out relatively small with roughly 3 million fans across nine different networks. Over the course of our management that grew to over 35 million […]