Quick Takes: Content Marketing and Media News for 9/15
Your regular reminder to be careful when it comes to working with social media influencers and popular YouTubers because they could turn out to be really really racist.
Bezos is panicking because Amazon’s original series aren’t big enough hits, cancelling some shows and ordering new ones that fit with a new vision.
A new study says 18-34 year olds spend over half the time they devote to video on time-shifted viewing to TV programs.
Snapchat is officially rolling out its program to enlist more college publications in Discover.
Engagement on Instagram videos is apparently growing significantly after traditionally lagging behind the easier-to-consumer/browse photos for years.
Influencers continue to abandonSnapchat due to the ability to make more money elsewhere, particularly Instagram and YouTube, and Snap’s lack of hand-holding and outreach to them.
Mobile is the only format that’s driving any growth in web traffic, though how that’s spread around (or not) isn’t helping apps.
Interesting stats from Pinterest on how women use the site to browse and shop for new styles and clothes.
Nope, tagging news as “fake” or “disputed” on Facebookdoesn’t do much of anything and could, in fact, reinforce its appeal among certain close-minded groups.
Facebook Instant Articles will no longer be available via Messenger, a change that comes due to apparent lack of usage and interest.
Hard to argue with the points made here about how RSS is a much better news-reading system than social media.
Google is trying to appease publishers by ending its “first click” free trial policy, pitching the change as one that will result in rising subscriptions offsetting drops in ad revenue.
There’s a new purity test in place at Facebook that publishers hoping to make money on the network through ad sales have to pass in order to qualify.
Advertisers can now run cross-channel campaigns on Instagram Stories now that it’s been integrated into its Canvas program.
Changes in media consumption sometimes lead to subsequent changes in job titles.
It’s not that surprising – at least it shouldn’t be – that Facebookdoesn’t lead to substantial revenue for publishers, who nonetheless have no plans to stop prioritizing Facebook as a primary distribution node.
A new study shows the sweet spot for influencer marketing ROI is somewhere just below the top celebrities, who charge too much, and the micro-influencers who are all the rage. The difficulty in finding just the right person is why both Microsoft and Google are working on software to find them accurately and efficiently.
Pinterest is touting crossing the 200 million member mark.
Snapchat’s integration with Bitmoji now allows users to include animated versions of their avatars in their Snaps.
Make sure you read this study concluding radio is failing at keeping up with current music because it can’t adapt at the rate artists are releasing new songs or full albums.
Spotify is struggling with its pivot to video, finding most success by seeding videos in popular playlists as opposed to creating a destination portal for shows.