A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man.
There seem to be flaws with this study on how the timing of news released on Twitter can influence conversations, but it’s an interesting premise and one that seems worthy of further exploration.
Pinterest has official launched board sections to help people better organize the material they share on that network. And it’s rolled out QR-like codes businesses can add to packages and other material that quickly create shoppable pins, the latest example of the QR code concept being a solid one, even if the initial execution didn’t take off.
There are a number of reasons outlined here as to why Musical.ly may have sold to a giant Chinese company for a reported $800 million, but the point is that this site didn’t exist three years ago and there’s arguably still a lot of potential that remains unlocked.
Mattress company Caspar becomes the latest business to launch its own unbranded print lifestyle magazine.
YouTube has heard the recent round of criticism about the inappropriate nature of many videos that appear at first glance to be aimed at kids and announced moves to try and clean up the problem.
After an unsuccessful rollout of an events-specific app, Facebook is trying again with Local, a new app that offers a single source of local recommendations and reviews from those you know. It also merged Stories with Messenger Day to make posting Stories across channels a bit easier.
Interesting stats here on the top publishing platforms, including how WordPress not only dominates in general but does so specifically in business usage.
I get what Amazon is doing with its reported plans (which it has disputed) to offer a free, ad-supported video service, but I’m failing to see how that can be described as a Netflix competitor, which is what many headlines have done. Meanwhile FullScreen is shutting down its streaming video subscription service, citing the high costs of keeping it going and the fact that the money might be better invested in other areas. And Philo announced it’s launching a subscription service that will, at least initially, only include entertainment content.
Advertisers on Snapchat can now link their Sponsored Lenses and Geofilters to their websites to increase conversion rates and extract more value from those ads.
ESPN is the latest media company to announce big Snapchat plans, launching twice-daily SportsCenter shows on the app.
Artists on YouTube can now add links to Ticketmaster events like concerts to their video descriptions to ease conversions.
Chris Thilk is a freelance writer and content strategist who lives in the Chicago suburbs.