Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane
Tag: assassin’s creed
MMM Recap: Week of 12/23/16 New Releases
Sing It’s a decent campaign. As I’ve mentioned the movie repeatedly here it’s worth recapping just how much the fact that this is the second “city full of talking animals” movie this year and how much that may impact the fortunes of this one. While there’s certainly a different value proposition in the story –…… Continue reading MMM Recap: Week of 12/23/16 New Releases
Movie Marketing Madness: Assassin’s Creed
The new movie Assassin’s Creed is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael Fassbender), a lifelong criminal who’s one day recruited (in the loosest sense of the word) by a mysterious company called Abstergo Industries. They want him because of his ties to his…… Continue reading Movie Marketing Madness: Assassin’s Creed
