Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last 40 or so years. It also took a very different approach to the story, seeking to document humanity’s first contact with the deadly Xenomorphs, but … Continue reading Movie Marketing Madness: Alien: Covenant

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Movie Marketing Madness: Assassin’s Creed

The new movie Assassin’s Creed is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael Fassbender), a lifelong criminal who’s one day recruited (in the loosest sense of the word) by a mysterious company called Abstergo Industries. They want him because of his ties to his … Continue reading Movie Marketing Madness: Assassin’s Creed

Movie Marketing Madness: The Light Between Oceans

  "Who is the best person to raise a child" is the central question for the story in The Light Between the Oceans. The movie stars Michael Fassbender and Alicia Vikander as Tom and Isabelle, a married couple who manage a lighthouse off the Australian coast following World War I. One day this childless couple … Continue reading Movie Marketing Madness: The Light Between Oceans

Movie Marketing Madness: X-Men: Apocalypse

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Despite pre-dating the first Iron Man movie by eight years and The Avengers by 12, the first expansion of the X-Men Cinematic Universe didn’t really come until earlier this year with Deadpool. Sure, there was a … Continue reading Movie Marketing Madness: X-Men: Apocalypse

Movie Marketing Madness: Steve Jobs

What kind of people become the subject of movie biopics? Geniuses and villains. We want to see what drives people, whether they’re using their unique talents and gifts but don’t necessarily discriminate between stories where they’re using those gifts for good or for ill. What’s important is that these people are exceptional. We want to … Continue reading Movie Marketing Madness: Steve Jobs