Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane
Tracking Miss Sloane Ticket Sales
My latest Adweek column reports on a partnership between EuropaCorp and two other companies to track how trailers and TV spots for Miss Sloane demonstrably resulted in ticket sales: Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing … Continue reading Tracking Miss Sloane Ticket Sales
Picking Up The Spare: Miss Sloane, Deadpool
Miss Sloane This "extended trailer" debuted on The Today Show just as the movie debuted in theaters and works better than the previous theatrical trailer because it runs a full five minutes. The central framing device is Sloane's testimony before Congress but within that we get flashbacks to the key events of the story that … Continue reading Picking Up The Spare: Miss Sloane, Deadpool
MMM Recap: Week of 11/25/16 New Releases
Lion In terms of the marketing itself, it’s more or less consistent across the elements as to what it’s selling, which is Saroo’s search to uncover his true identity and find his family. That comes through just about everywhere. The website is lightest on this angle, but considering it sacrifices story for a charitable appeal, … Continue reading MMM Recap: Week of 11/25/16 New Releases
Movie Marketing Madness: Miss Sloane
Jessica Chastain plays Elizabeth Sloane, a high-profile lobbyist at the heart of this week’s new release Miss Sloane. Sloane is relentless and ruthless in how she pursues the goals of her clients, often putting her own career at risk with the tactics she uses and deals she makes. Still, she’s at the top of her … Continue reading Movie Marketing Madness: Miss Sloane
