Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for…

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Tracking Miss Sloane Ticket Sales

My latest Adweek column reports on a partnership between EuropaCorp and two other companies to track how trailers and TV spots for Miss Sloane demonstrably…

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Picking Up The Spare: Miss Sloane, Deadpool

Miss Sloane This "extended trailer" debuted on The Today Show just as the movie debuted in theaters and works better than the previous theatrical trailer…

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MMM Recap: Week of 11/25/16 New Releases

Lion In terms of the marketing itself, it’s more or less consistent across the elements as to what it’s selling, which is Saroo’s search to…

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Movie Marketing Madness: Miss Sloane

Jessica Chastain plays Elizabeth Sloane, a high-profile lobbyist at the heart of this week’s new release Miss Sloane. Sloane is relentless and ruthless in how…

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