Key Art Key Changes

Key Art, Key Changes: Fences, Collateral Beauty, Passengers

Fences It’s a different image being used but it’s the same idea. The theatrical poster featured Washington and Davis looking off into the distance like they’re sitting on a bench in the backyard or something and was in black-and-white. For the home video release they’re shown in more of a loving embrace, the two laughing and… Continue reading Key Art, Key Changes: Fences, Collateral Beauty, Passengers

Movie Marketing

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been hoping it would there were still a few surprises, including that the acting categories actually featured people of color after years of #OscarsSoWhite being the dominant theme of the reactionary… Continue reading The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

Picking up the Spare

Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Rogue One: A Star Wars Story Germain Lussier at io9 shares comments from director Gareth Edwards about the unexpected process and set of circumstances that lead to at least some of those shots from the Rogue One trailers that didn't wind up appearing in the finished movie. The team at SocialBakers looks at the volume… Continue reading Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Movie Marketing

MMM Recap: Week of 12/23/16 New Releases

Sing It’s a decent campaign. As I’ve mentioned the movie repeatedly here it’s worth recapping just how much the fact that this is the second “city full of talking animals” movie this year and how much that may impact the fortunes of this one. While there’s certainly a different value proposition in the story –… Continue reading MMM Recap: Week of 12/23/16 New Releases

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Fences

“How has my life turned out?” is the core question in the story of Fences, the new movie directed by and starring Denzel Washington. The movie is based on the stage play of the same name by August Wilson about Troy (Washington), a former Negro League player who now works as a garbage collector in… Continue reading Movie Marketing Madness: Fences