Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

MMM Recap: Week of 12/30 New Releases

Live By Night The campaign really works hard to create that sense of this being an old-school movie, the kind “they don’t make anymore.” Affleck is certainly no Bogart, but the movie is being positioned as the kind of hard-nosed gangster flick that he or Jimmy Cagney used to make, not the more modern Goodfelles-esque … Continue reading MMM Recap: Week of 12/30 New Releases

Movie Marketing Madness: Live By Night

Ben Affleck writes, directs and stars in this week’s new release Live By Night. Set in Boston of 1926, Affleck plays Joe Coughlin, the son of a Boston police chief who has decided to go the other way from his old man and so has become involved with the the city’s criminals. After a youth … Continue reading Movie Marketing Madness: Live By Night