MMM Recap: Week of 12/23/16 New Releases

Sing It’s a decent campaign. As I’ve mentioned the movie repeatedly here it’s worth recapping just how much the fact that this is the second “city full of talking animals” movie this year and how much that may impact the fortunes of this one. While there’s certainly a different value proposition in the story –…… Continue reading MMM Recap: Week of 12/23/16 New Releases

Movie Marketing Madness: Why Him

It’s time to meet the boyfriend in the new comedy Why Him?. Bryan Cranston and Megan Mullally play Ned and Barb Fleming, a married couple who have been invited by their daughter Stephanie (Zoey Deutch) to meet her boyfriend Laird (James Franco), some kind of internet billionaire who’s just as eccentric as Hollywood thinks such…… Continue reading Movie Marketing Madness: Why Him