Movie Marketing Madness: Snatched

While she’d certainly had small parts before, 2015’s Trainwreck really announced Amy Schumer’s accession from her TV show to the big screen. Now she’s a regular presence and this week she’s back in the comedy Snatched. Schumer stars as Emily, a woman who has been dumped by her boyfriend just before they were supposed to … Continue reading Movie Marketing Madness: Snatched

Movie Marketing Madness: Logan

Wolverine is back in the new movie Logan, the character’s third solo outing and star Hugh Jackman’s eighth time as the amnesiac Canadian killing machine. This time around we’re flying into the future, a time when mutants are disappearing from the population as no new ones have been born in decades. Logan has retired from … Continue reading Movie Marketing Madness: Logan

Movie Marketing Madness: Hidden Figures

It’s funny how in 13 episodes of “From the Earth to the Moon,” the HBO mini-series that chronicled the NASA program that built a space program from nothing to landing men repeatedly on the moon (and more) I don’t remember hearing or seeing anything about the groundbreaking role played by a group of black women … Continue reading Movie Marketing Madness: Hidden Figures

Movie Marketing Madness: Why Him

It’s time to meet the boyfriend in the new comedy Why Him?. Bryan Cranston and Megan Mullally play Ned and Barb Fleming, a married couple who have been invited by their daughter Stephanie (Zoey Deutch) to meet her boyfriend Laird (James Franco), some kind of internet billionaire who’s just as eccentric as Hollywood thinks such … Continue reading Movie Marketing Madness: Why Him

Movie Marketing Madness: Assassin’s Creed

The new movie Assassin’s Creed is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael Fassbender), a lifelong criminal who’s one day recruited (in the loosest sense of the word) by a mysterious company called Abstergo Industries. They want him because of his ties to his … Continue reading Movie Marketing Madness: Assassin’s Creed

Movie Marketing Madness: Rules Don’t Apply

Howard Hughes remains an enigmatic figure in the world of Hollywood and American society in general, though whether his mystique is relevant to today’s generation of young people is an open question. Hughes, as played by Warren Beatty, is the central figure of this week’s new release Rules Don’t Apply, which was written and directed … Continue reading Movie Marketing Madness: Rules Don’t Apply

Movie Marketing Madness: Keeping Up With the Joneses

Jeff and Karen Gaffney (Zach Galifianakis and Isla Fisher) lead a normal, boring suburban life when we meet them in Keeping Up With the Joneses, the new comedy from director Greg Mottola. They have kids and are safely ensconced in their routine, with very few surprises or bumps in the road. That changes when a … Continue reading Movie Marketing Madness: Keeping Up With the Joneses