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Movie Marketing Madness: A Cure For Wellness

In A Cure for Wellness, Dane DeHaan plays Lockhart, a young executive with a large company whose CEO has gone missing. So Lockhart is dispatched to the spa resort in the Swiss Alps where he the CEO had gone but who hasn’t been heard from since. The spa is reported to be the sort that [...]

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Movie Marketing Madness: Hidden Figures

It’s funny how in 13 episodes of “From the Earth to the Moon,” the HBO mini-series that chronicled the NASA program that built a space program from nothing to landing men repeatedly on the moon (and more) I don’t remember hearing or seeing anything about the groundbreaking role played by a group of black women [...]

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Movie Marketing Madness: Why Him

It’s time to meet the boyfriend in the new comedy Why Him?. Bryan Cranston and Megan Mullally play Ned and Barb Fleming, a married couple who have been invited by their daughter Stephanie (Zoey Deutch) to meet her boyfriend Laird (James Franco), some kind of internet billionaire who’s just as eccentric as Hollywood thinks such [...]

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Movie Marketing Madness: Assassin’s Creed

The new movie Assassin’s Creed is a big-budget adaptation of the popular video game of the same name. The movie follows Callum Lynch (Michael Fassbender), a lifelong criminal who’s one day recruited (in the loosest sense of the word) by a mysterious company called Abstergo Industries. They want him because of his ties to his [...]

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Movie Marketing Madness: Rules Don’t Apply

Howard Hughes remains an enigmatic figure in the world of Hollywood and American society in general, though whether his mystique is relevant to today’s generation of young people is an open question. Hughes, as played by Warren Beatty, is the central figure of this week’s new release Rules Don’t Apply, which was written and directed [...]

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Movie Marketing Madness: Keeping Up With the Joneses

Jeff and Karen Gaffney (Zach Galifianakis and Isla Fisher) lead a normal, boring suburban life when we meet them in Keeping Up With the Joneses, the new comedy from director Greg Mottola. They have kids and are safely ensconced in their routine, with very few surprises or bumps in the road. That changes when a [...]

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Movie Marketing Madness – Miss Peregrine’s Home for Peculiar Children

Jacob is just discovering he’s not like other teenagers, notably that he has unusual powers and abilities. As he uncovers more and more about his past and his skills he comes to find Miss Peregrine’s Home for Peculiar Children, a special refuge and home for people like him. He comes to find out there are [...]

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Movie Marketing Madness: Morgan

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. "He tampered in God's domain," one character declares at the end of Bride of the Monster." That's the core premise in many science fiction movies about scientists trying to "fix" something, including this week's new release [...]

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Movie Marketing Madness: Independence Day: Resurgence

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Lots of people like to pin the birth of the blockbuster on either 1975’s Jaws or 1977’s Star Wars. The former is laughable - Jaws is very much of its time and basically plays like The [...]

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Movie Marketing Madness: X-Men: Apocalypse

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Despite pre-dating the first Iron Man movie by eight years and The Avengers by 12, the first expansion of the X-Men Cinematic Universe didn’t really come until earlier this year with Deadpool. Sure, there was a [...]