Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: Sing, Assassin’s Creed, Live By Night, Miss Sloane

MMM Recap: Week of 12/23/16 New Releases

Sing It’s a decent campaign. As I’ve mentioned the movie repeatedly here it’s worth recapping just how much the fact that this is the second “city full of talking animals” movie this year and how much that may impact the fortunes of this one. While there’s certainly a different value proposition in the story – … Continue reading MMM Recap: Week of 12/23/16 New Releases

Picking Up the Spare: Sing, Lion

Sing The cast - and their animated alter-egos - appeared on Fallon to an acapella version of Paul McCartney's "Wonderful Christmastime" that included MacCartney himself. Illumination got their Minions involved in a short MST3K-like video to help promote the movie. The studio partnered with the Lumyer app to bring movie-branded augmented reality to that app's users. … Continue reading Picking Up the Spare: Sing, Lion

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in … Continue reading Movie Marketing Madness: Sing