Why Are We Dependent on Platforms?

There’s something that wasn’t sitting quite right with me about this post that was published to The Writing Collective, a showcase publication for writers on Medium. The writer, whose intentions are good and who shares some solid (if anecdotal) advice on content promotion, essentially makes the case that by publishing - or republishing - posts … Continue reading Why Are We Dependent on Platforms?

How to Use WordPress To Save Your Freelance History

A while ago movie writer Drew McWeeny posted this to Twitter: https://twitter.com/DrewMcWeeny/status/989937832062992384 That kind of problem has plagued the freelance writing field to a growing extent in the last few years as one site after another has folded for one reason or another. Too many times, writers and editors have shared their stories of trying … Continue reading How to Use WordPress To Save Your Freelance History

Quick Takes: Content Marketing and Media News for 11/14/17

A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. There seem to be flaws with this study on how the timing of news … Continue reading Quick Takes: Content Marketing and Media News for 11/14/17

Quick Takes: Content Marketing and Media News for 9/29/17

YouTube’s Studio app now lets creators schedule videos for publication right from within the mobile app. The FTC has stated the in-app features for influencers to disclose paid relationships aren’t sufficient, making it clear once more that brands are responsible for ensuring adherence to guidelines. New tools from YouTube will allow for automated remixing of … Continue reading Quick Takes: Content Marketing and Media News for 9/29/17

Quick Takes: Content Marketing Recap 8/11/17

3 billion people, over 50% of the world's population, now use social media per We Are Social and Hootsuite. Warner Bros. setting an October launch date for their new short-form entertainment brand Stage 13, says Variety. Snap's stock up on reports of ad buying interest, but that makes it as susceptible as Twitter to downturns. … Continue reading Quick Takes: Content Marketing Recap 8/11/17

A Medium vs. WordPress Measure Doesn’t Do Either Platform Justice

Tim Cigelske at Mediashift has an interesting post up that details the results of an experiment he ran by publishing an identical post on both the regular, on-domain WordPress site as well as on MediaShift’s Medium-based blog. Putting aside his comments about which user interface he finds more engaging and informative, the main point is … Continue reading A Medium vs. WordPress Measure Doesn’t Do Either Platform Justice

Medium Wants to be the World’s Op-Ed Page, But We’re Better Off On Our Own

The Washington Post today is talking about Medium and the disruptive role it’s trying to play in the media world, positioning the site as the go-to outlet for politicians, celebrities and others to post their op-eds. There are an increasing number of media outlets who are using Medium as their primary long-form publishing outlet. Backchannel … Continue reading Medium Wants to be the World’s Op-Ed Page, But We’re Better Off On Our Own