A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. There seem to be flaws with this study on how the timing of news … Continue reading Quick Takes: Content Marketing and Media News for 11/14/17
Quick Takes: Content Marketing and Media News for 11/2/17
While the attention has been on Facebook, Twitter and Google for their politics-related fake news problem, Pinterest has its own issues with health- and food-related material shared there that’s of questionable value. The share of money earned by video creators on Periscope through “super hearts” is increasing as the company says it will take only … Continue reading Quick Takes: Content Marketing and Media News for 11/2/17
Quick Takes: Content Marketing and Media News for 9/22/17
Hulu is committing $2.5 billion to the arms race it’s engaged in with other streaming companies who see original content as the key to success. An analysis by Parse.ly shows Flipboard is second-only to Twitter in terms of sending referral traffic to publishers on mobile devices. The pilot of the new supernatural comedy “Ghosted” will … Continue reading Quick Takes: Content Marketing and Media News for 9/22/17
Quick Takes: Content Marketing and Media News for 9/15
Your regular reminder to be careful when it comes to working with social media influencers and popular YouTubers because they could turn out to be really really racist. Bezos is panicking because Amazon’s original series aren’t big enough hits, cancelling some shows and ordering new ones that fit with a new vision. A new study … Continue reading Quick Takes: Content Marketing and Media News for 9/15
Shifting Social Engagements From Emotions to Utility
Late last week Pinterest announced it was doing away with the Like button for Pinned items and focusing on the Save button. Both have existed side-by-side for a while and have apparently been causing some confusion among users about what the difference between the two is so opted to streamline available engagement options. What’s interesting … Continue reading Shifting Social Engagements From Emotions to Utility
You Got Jelly in My Pinterest
Last week Jelly, the interactive question-and-answer site, announced suddenly it had been acquired by Pinterest, the visual bookmarking network. That’s an interesting and unlikely pairing since the two services have pretty dissimilar approaches and models. And it’s not made any more clear in what has to be the oddest announcement blog post I’ve read in … Continue reading You Got Jelly in My Pinterest
Pew Shows Facebook Keeps Getting Bigger, Young Women Rule on Social
There’s a new Pew Internet study that covers just how much U.S. adults - specifically those who are regularly online - are using social networks. The research continues to reinforce some patterns with social media that have been pretty standard over the years. First, social media is primarily women. Of the five networks Pew tracked … Continue reading Pew Shows Facebook Keeps Getting Bigger, Young Women Rule on Social
Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16
Facebook is testing video with autoplay sound (TechCrunch, 8/23/16) Oh come on, like you weren't assuming this was going to happen at some point in the very near future. This is absolutely being pushed by advertisers, who are likely willing to pay just a little bit more for the sound to be on as soon … Continue reading Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16
Sony on Snapchat, Instagram Event Channels and More: Quick Takes for 8/17/16
Sony Pictures First To Use New Snapchat Feature (MediaPost, 8/16/16) As is pretty common, a movie studio is the first mover on a new social network ad unit, this time Snapchat's new video ad. Makes a lot of sense given the nature of Lights Out's story, which is heavily focused on exploring an environment. Facebook, … Continue reading Sony on Snapchat, Instagram Event Channels and More: Quick Takes for 8/17/16
Facebook’s Olympics Feed, Instagram Stories and More: Quick Takes for 8/5/16
Facebook rolls out a personalized Olympics section in the News Feed, plus Olympic filters and frames (TechCrunch, 8/3/16) OK, this is interesting and if you're into the Olympics this will be cool. But it also shows the power Facebook has in shaping the news and how it can pull out any given topic at any … Continue reading Facebook’s Olympics Feed, Instagram Stories and More: Quick Takes for 8/5/16
Chris Thilk 