There’s a Massive Untapped Market for Subscription Video Games

The last couple years have brought several conversations around the potential of video game streaming services. Not Twitch-like streaming, which is about broadcasts and sharing game play but having subscription-based access to video games you yourself are playing. As Sara Fischer at Axios recently summarized, all the major tech companies are in some phase of … Continue reading There’s a Massive Untapped Market for Subscription Video Games

Quick Takes – Marketing and Media News for 2/13/18

I don’t have much to add to it but if you haven’t read this piece at Buzzfeed about the very real dangers we face from technology that allows reality to be manipulated in scary ways, you need to do so right damn now. Similarly, Wired has a report on the upheaval within Facebook in the … Continue reading Quick Takes – Marketing and Media News for 2/13/18

Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many of them by female creators, which is coming off as a bit tone deaf) and with reports it’s shifting its film acquisitions away from indie fare to bigger blockbusters. That’s … Continue reading Quick Takes – Content Marketing and Media News for 1/23/18

Quick Takes: Content Marketing and Media News for 11/14/17

A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. There seem to be flaws with this study on how the timing of news … Continue reading Quick Takes: Content Marketing and Media News for 11/14/17

Quick Takes: Content Marketing and Media News for 9/15

Your regular reminder to be careful when it comes to working with social media influencers and popular YouTubers because they could turn out to be really really racist. Bezos is panicking because Amazon’s original series aren’t big enough hits, cancelling some shows and ordering new ones that fit with a new vision. A new study … Continue reading Quick Takes: Content Marketing and Media News for 9/15

Video is Everywhere, But Time and Money are Finite

Last week the news outlet Mic became the latest player to join the trend of laying off staff as part of a (clears throat) pivot to video. [genuflects] As Peter Kafka notes at Recode, there are a few common factors publishers cite when doing so, the biggest being the desire to tap into the pool … Continue reading Video is Everywhere, But Time and Money are Finite

Comparing Netflix’s and Amazon’s Movie Marketing Goals

My latest post on The Drum uses two recent releases to compare and contrast the approaches Amazon Studios and Netflix take in marketing their original movies: Amazon put out The Big Sick, a slightly-fictionalized version of the real story of how Kumail Nanjiani (who plays himself) and Emily V. Gordon (played by Zoe Kazan) met … Continue reading Comparing Netflix’s and Amazon’s Movie Marketing Goals

Amazon Betting Clips Will Help, Not Hurt, Big Releases

I haven’t watched the clip from The Big Sick that Amazon released yesterday as part of their efforts to get people out to the theater. Too many people on Twitter were saying not to click through since the scene that’s excerpted is a key one in the movie and delivers one of the biggest laughs. … Continue reading Amazon Betting Clips Will Help, Not Hurt, Big Releases

Movie Marketing Madness: The Big Sick

If you’re a comedy nerd you’ll absolutely recognize Kumail Nanjiani. He’s on “Silicon Valley,” has cameoed on “Portlandia” and is well-known from other shows as well as standup and more. Now he’s poised to breakout on the big-screen in The Big Sick, which he not only stars in but wrote with his wife Emily V. … Continue reading Movie Marketing Madness: The Big Sick

Movie Marketing Madness: The Lost City of Z

Charlie Hunnam stars as real-life explorer Percy Fawcett in this week’s new release The Lost City of Z. The movie tells the true story of Fawcett’s quest to find evidence of an advanced civilization that once inhabited the darkest interior of the Amazon rainforest. His colleagues believe he’s on a wild goose chase, seeking nothing … Continue reading Movie Marketing Madness: The Lost City of Z