It’s easier than ever to get the content strategy counsel and execution services you need. With 15 years of professional experience in the social media content marketing industry, I have the insights and track record of consistent success with corporate communications that can help you reach the right audience at the right time and with the right message. Rates for each of the services listed below are available upon request.
The term “storytelling” is used by many in the content marketing field, often without understanding what that actually means as well as the rigor that goes into developing and executing a corporate content strategy. Don’t get hung up on having a “story” and focus more on having one or more compelling narratives to communicate to the audience.
What I Can Do For You is help you find the messages your audience most want to hear and what messages are most important for you to communicate to that audience. Through original research as well as access to audience data and key stakeholders within your organization, I’ll pull out the narrative threads that, when viewed as a whole, present the best possible public version of your brand.
- Audience research
- Stakeholder interviews
- Marketing calendar review
- Editorial calendar creation
- Platform best practices recommendations
There are countless individuals available who offer to write and edit your content for you, taking that burden off your shoulders. While that may seem attractive at first, not everyone has the experience in coordinating a regular content publishing program with client stakeholders that creates constantly excellent material that’s publication-ready from the minute it arrives.
What I Can Do For You is easily fit into your content creation and approval workflow. I’m no stranger to working in teams made up of both vendor and in-house writers and editors, something not everyone can claim. Not only that, but I bring years of experience in making sure every piece being published, from the longest blog post to the shortest Tweet, has a purpose, meets audience expectations and is optimized for success.
- Blog post writing
- Social media content writing
- Interview transcription
- Proofreading and editing
- White paper writing
- Website content writing
Over the years I’ve encountered at least two scenarios where a content audit is necessary: Either the company doesn’t know what to publish and is looking for ideas or a program has grown to the point it’s unwieldy and a reset and reassessment of efforts is necessary.
What I Can Do For You is provide a fresh perspective. That includes reviewing current efforts to find elements which are or aren’t working, investigate what sort of content is being produced internally already that can be repurposed and review competitor efforts to see how your brand measures up. Sometimes it’s necessary to bring in an unbiased outsider, but it has to be someone who knows what they’re looking for and how to use it.
- Owned social media review
- Owned website/blog review
- Internal stakeholder interviews
- Search engine optimization review
- Competitor social media review
- Competitor website/blog review
How long has your strategy been in place? Does it feel as if it’s no longer applicable to today’s marketplace or somehow lacking in another way but you can’t put your finger on it? It happens often that either inertia keeps an outdated document in place or that not everything about the program is aligned with that strategy.
What I Can Do For You is take a fresh look at your strategic documents and make sure they still not only make sense but also that everything else is operating along that guideline. As content programs evolve and more people become involved it’s natural that things slip through the cracks. My experience with creating content strategies and working with stakeholders will help me ensure your program is understood by everyone, both at the top of the corporate ladder and others.
- Review of current strategic documents
- Review of current reporting practices
- Review of content for strategic execution
- Internal stakeholder interviews