Selling Zombieland: Double Tap

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap.

Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with their zombie-surviving mayhem.

You can read the whole thing here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.