When I wrote about the marketing campaign for Kevin Smith’s Yoga Hosers I was left a bit dumbfounded. If you removed the director’s name from the assets it would be difficult, if not impossible, to guess that he was involved in any way as there’s nothing here that’s in-line with what he’s become known for…… Continue reading After the Campaign: Yoga Hosers
Tag: yoga hosers
Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More
Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More
MMM Recap: 9/2/16 New Releases
Max Rose The focus here is clearly on this being a return by Lewis to the movies, with only peripheral attention being paid to the story, which is primarily referenced in the trailer. Everything else here is just about how Lewis is back, capping off his long and distinguished career with a role that brings…… Continue reading MMM Recap: 9/2/16 New Releases
Movie Marketing Madness: Yoga Hosers
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s hard to figure out how to describe the story of Yoga Hosers, the new movie from writer/director Kevin Smith. The movie is another in Smith’s recent “Canadian” series of movies that includes Tusk and the…… Continue reading Movie Marketing Madness: Yoga Hosers
