After the Campaign: Lion

When I wrote about the marketing of Lion last year I thought it made a decent emotional appeal to audiences who were looking to have themselves a good cry at the theater. I wasn’t wrong. The story follows Saroo, a young boy in India who becomes separated from his older brother on a train platform. … Continue reading After the Campaign: Lion

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After the Campaign: Passengers

When Passengers was being sold to audiences last September it was billed as being a romantic comedy in space, with a bit of tension built in because of course problems come up. To recap, Chris Pratt plays Jim, one of 5,000 people aboard a massive starship heading to a colony planet. When something goes wrong … Continue reading After the Campaign: Passengers

After the Campaign: Guardians of the Galaxy Vol. 2

As Guardians of the Galaxy Vol. 2 was being sold last month the emphasis seemed to be on the goofy antics of the ragtag crew of space pirates and outlaws that we’d met in the first movie. The campaign focused squarely on the adventures they got into, all of which was accompanied by a dozen … Continue reading After the Campaign: Guardians of the Galaxy Vol. 2

After the Campaign: The LEGO Batman Movie

When I reviewed the marketing campaign for The LEGO Batman Movie back in February I concluded that, despite whatever shortcomings the marketing might have, it was selling a fun movie. It was clear that the movie was going to be fast-paced, with rapid-fire jokes coming that would keep the audience engaged with the effects and … Continue reading After the Campaign: The LEGO Batman Movie

After the Campaign: Tiny Furniture

Finally, almost five years after it came out, I’ve watched Tiny Furniture. While I’m certainly aware of star/writer/director Lena Dunham I have to admit I’ve never watched an episode of “Girls” and am largely familiar with her work only by reputation. In the movie Dunham plays Aura, a young woman who’s just graduated college and … Continue reading After the Campaign: Tiny Furniture

After the Campaign: Knight of Cups

I can’t adequately describe the story of Knight of Cups, the 2015 Terrence Malick feature starring Christian Bale, so allow me to simply copy the synopsis from IMDb: A writer indulging in all that Los Angeles and Las Vegas has to offer undertakes a search for love and self via a series of adventures with … Continue reading After the Campaign: Knight of Cups

After the Campaign: Touched With Fire

Touched With Fire didn’t get a huge campaign when it was being released a little over a year ago. But that limited campaign did do a pretty good job of conveying the core value proposition of the movie. Katie Holmes and Luke Kirby play a pair of bipolar patients who meet when they’re each committed … Continue reading After the Campaign: Touched With Fire

After the Campaign: The Dressmaker

When I reviewed the campaign for The Dressmaker I thought the movie looked more or less alright. But I also felt there was something missing from the marketing that was important to the movie as a whole. Kate Winslet stars as Tilly Dunnage, a woman who returns to her small Australian village after years of … Continue reading After the Campaign: The Dressmaker

After the Campaign: The Neon Demon

When The Neon Demon was being sold the focus was on the look and feel of the movie coming from writer/director Nicolas Winding Refn. The movie delivers on that, offering a fever dream of a story that’s heavy on style and light on substance. The story follows Jesse (Elle Fanning), a young ingenue who’s new … Continue reading After the Campaign: The Neon Demon

After the Campaign: Mr. Church

The campaign for Mr. Church focused on how star Eddie Murphy, in the title role, was returning to film after an absence of several years. That emphasis isn’t fully realized in the finished movie. The story is focused on Henry Church, a man who’s hired to come in and cook clean for a woman who’s … Continue reading After the Campaign: Mr. Church