The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been…

Continue reading → The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as…

Continue reading → Golden Globes Best Picture Nominee Marketing Campaigns

Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for…

Continue reading → Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More

Picking Up the Spare: Don’t Think Twice, Hell or High Water

Don't Think Twice The cast gathered round to create a "viral video" but the hilarity comes from how they don't really seem to know what…

Continue reading → Picking Up the Spare: Don’t Think Twice, Hell or High Water

Picking Up the Spare: Hell or High Water, Suicide Squad, Ghostbusters

Ghostbusters A really interesting op-ed at The Ringer about how the really weird expectations for Ghostbusters are informing the (reported, not confirmed) reality that it…

Continue reading → Picking Up the Spare: Hell or High Water, Suicide Squad, Ghostbusters

MMM Recap: 8/12/16 New Releases

Florence Foster Jenkins   ...it’s a solid, consistent campaign for a movie that instantly shot to the top of your parent’s To See Soon List.…

Continue reading → MMM Recap: 8/12/16 New Releases

Movie Marketing Madness: Hell or High Water

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Banks have reputations that are less…

Continue reading → Movie Marketing Madness: Hell or High Water