Movie Marketing

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been hoping it would there were still a few surprises, including that the acting categories actually featured people of color after years of #OscarsSoWhite being the dominant theme of the reactionary [...]

Movie Marketing

Golden Globes Best Picture Nominee Marketing Campaigns

The Golden Globe nominees were announced yesterday, bringing with it the predictable annual mix of responses that range from outrage over who was perceived as being snubbed, complaints about those nominated seemingly only because the HFPA wants to party with them and more. Whatever the case, below is a list of the movies nominated for [...]

Key Art Key Changes, Movie Marketing

Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are [...]

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Movie Marketing, Picking up the Spare

Picking Up the Spare: Don’t Think Twice, Hell or High Water

Don't Think Twice The cast gathered round to create a "viral video" but the hilarity comes from how they don't really seem to know what that means. Hell or High Water A new TV spot focuses on the incredibly positive reviews the movie has generated, pulling in quotes and raves from critics. The Hollars In [...]

ghostbusters pic 3
Movie Marketing, Picking up the Spare

Picking Up the Spare: Hell or High Water, Suicide Squad, Ghostbusters

Ghostbusters A really interesting op-ed at The Ringer about how the really weird expectations for Ghostbusters are informing the (reported, not confirmed) reality that it won't get a sequel because the movie didn't shatter records. I firmly believe the same narrative plays out much differently for movies with a male cast all the time since [...]

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Movie Marketing

MMM Recap: 8/12/16 New Releases

Florence Foster Jenkins’s a solid, consistent campaign for a movie that instantly shot to the top of your parent’s To See Soon List. It’s hard to see this generating much interest in the under-45 age group outside of a few individuals who are big Streep fans. My guess, though, is that’s fine and [...]

hell-or-high-water pic 1
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Hell or High Water

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Banks have reputations that are less than stellar. They are, to most people, necessary evils, especially if you want do anything that involves large amounts of money, often money they don't actually have. Want to buy [...]