Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More

MMM Recap: 8/26/16 New Releases

The Hollars The biggest problems it has to overcome, it seems are 1) It’s very much a White Guys Problem movie, with an all-white cast complaining about things that only happen to middle-class, relatively comfortable Caucasians and 2) That it doesn’t seem to have much buzz coming into opening week. There’s no one talking about…… Continue reading MMM Recap: 8/26/16 New Releases

Movie Marketing Madness: Hands of Stone

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The fascinating story of boxer Roberto Duran is about to hit movie screens in Hands of Stone. In the movie Edgar Ramírez plays Duran, the boxer who came out of relative obscurity to challenge – and…… Continue reading Movie Marketing Madness: Hands of Stone