Picking Up the Spare: Morgan, Ghostbusters

Morgan 20th Century Fox approached IBM about creating a "cognitive" trailer for the and so the super-computer Watson was fed hundreds of horror/thriller trailers. Machine learning then created a new spot that's...not bad? Ghostbusters Kind of like Edge of Tomorrow, the Ghostbusters extended release on home video is getting a subtitle that wasn't there for … Continue reading Picking Up the Spare: Morgan, Ghostbusters

MMM Recap: 9/2/16 New Releases

Max Rose The focus here is clearly on this being a return by Lewis to the movies, with only peripheral attention being paid to the story, which is primarily referenced in the trailer. Everything else here is just about how Lewis is back, capping off his long and distinguished career with a role that brings … Continue reading MMM Recap: 9/2/16 New Releases

Movie Marketing Madness: Morgan

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. "He tampered in God's domain," one character declares at the end of Bride of the Monster." That's the core premise in many science fiction movies about scientists trying to "fix" something, including this week's new release … Continue reading Movie Marketing Madness: Morgan