The marketing for Kubo and the Two Strings sold a movie that the audience would love, despite it being a bit out of the ordinary. It sold a story that was familiar - a child travels into danger to achieve some personal goal - and promised to tell it in a new and interesting way. … Continue reading After The Campaign: Kubo and the Two Strings
Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More
Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More
MMM Recap: Week of 8/19/16 New Releases
Kubo and the Two Strings What the marketing campaign is selling is nothing that’s all that dissimilar from any movie put out by Pixar or another animation studio in…well…forever. It’s a twist on a story that’s been told time and time again for millennia, about a young person going on a quest of self-discovery. That comes … Continue reading MMM Recap: Week of 8/19/16 New Releases
Movie Marketing Madness: Kubo and the Two Strings
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The heroes's journey, as it's traditionally defined, is a pretty standard thing. A young character must rise above the station he or she is born into, embarking on a grand quest during which they will not only achieve the impossible but also learn … Continue reading Movie Marketing Madness: Kubo and the Two Strings
