Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art Key Changes: Kubo, Hell or High Water, War Dogs and More
MMM Recap: Week of 8/19/16 New Releases
Kubo and the Two Strings What the marketing campaign is selling is nothing that’s all that dissimilar from any movie put out by Pixar or another animation studio in…well…forever. It’s a twist on a story that’s been told time and time again for millennia, about a young person going on a quest of self-discovery. That comes … Continue reading MMM Recap: Week of 8/19/16 New Releases
Movie Marketing Madness: War Dogs
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The American people are often quite divided on what they hold dear as "values." On any number of issues you can get both extremes and shades of nuance that add up to dozens, if not more, … Continue reading Movie Marketing Madness: War Dogs
Movie Poster Design Has Lapped Itself
There have been so many hot takes about how Hollywood is out of original ideas in the movies being made that the combined inferno could scorch the earth several times over. That's not anything new, though, the same argument has been made in the press for decades at least, as I can remember reading those … Continue reading Movie Poster Design Has Lapped Itself
