It’s time to meet the boyfriend in the new comedy Why Him?. Bryan Cranston and Megan Mullally play Ned and Barb Fleming, a married couple who have been invited by their daughter Stephanie (Zoey Deutch) to meet her boyfriend Laird (James Franco), some kind of internet billionaire who’s just as eccentric as Hollywood thinks such … Continue reading Movie Marketing Madness: Why Him
After the Campaign: Yosemite
In my campaign review of Yosemite I wrote: The movie itself comes across as more of a tone poem than anything else. It looks like the kind of movie with minimal dialogue, most of which is direct and uncompromising from characters, including the kids, that’s preternaturally self-aware. The campaign doesn’t play up the triptych nature … Continue reading After the Campaign: Yosemite
Movie Marketing Madness: Yosemite
I’ve never really been a big fan of “kids go on an adventure” movies. They usually come off as a bit too precious and almost always necessitate the kids at the core of the action acting more adult and aware than they otherwise would be. I’ll admit I don’t even care all that much for … Continue reading Movie Marketing Madness: Yosemite
Selling Spider-Man 2
You can read my full recap of the marketing for Spider-Man 2 at Film Threat. Trying hard to not get bogged down in hyperbole, "Spider-Man 2" is probably being looked at as the key to the summer movie season. Sure, we had the return of a familiar ogre (actually two if you count Vin Deisel), … Continue reading Selling Spider-Man 2
