Movie Marketing Madness: Beauty and the Beast

Beauty and the Beast is back in theaters, this time as a live-action feature that ostensibly remakes the 1991 animated classic. The movie follows the same basic premise as the original, as well as the fairy tale both are based on. One day Belle (Emma Watson), who’s a beloved young woman in her small village, … Continue reading Movie Marketing Madness: Beauty and the Beast

Movie Marketing Madness: Rogue One: A Star Wars Story

The Rebel Alliance is back on the big-screen in this week’s Rogue One: A Star Wars Story. The story (don’t call it a Prequel) is set just before the events of 1977’s A New Hope, the original Star Wars story, and tells the stories of how the plans to the Death Star wind up in … Continue reading Movie Marketing Madness: Rogue One: A Star Wars Story

Movie Marketing Madness: Moana

The Disney Princess lineup gets a much-needed bit of ethnic diversity with this week’s new release of Moana. The title character (voiced by newcomer Auliʻi Cravalho) is an adventure-seeking girl who’s growing restless cooped up on the island where she lives with her family and other families who have been there for generations. One day … Continue reading Movie Marketing Madness: Moana

Movie Marketing Madness: Doctor Strange

After almost a decade of superheroes with advanced technology suits of armor, enhanced powers due to government experiments and even a trip out into the far reaches of space, Marvel Studios takes us into the world of the supernatural with this week’s Doctor Strange. The movie stars Benedict Cumberbatch as the title character, a renowned … Continue reading Movie Marketing Madness: Doctor Strange

Movie Marketing Madness: Queen of Katwe

It's a common theme in movies that sports or other activities can change someone's life or circumstances. That's the premise behind the new Disney movie Queen of Katwe. Based on a true story, Madina Nalwanga plays Phiona, a young girl growing up in the slums of Katwe, Uganda. She, like many of those around her, … Continue reading Movie Marketing Madness: Queen of Katwe

Movie Marketing Madness: Pete’s Dragon

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. "Childlike wonder" is a phrase that gets thrown around a lot. Most positively (assuming it's not being applied to an actual child) it means an adult has dropped the cynical, jaded outlook they may have and … Continue reading Movie Marketing Madness: Pete’s Dragon

Movie Marketing Madness: The BFG

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If you were to pick out the definitive fiction version of where dreams come from, what would it be? The list would have to include Neil Gaiman’s landmark Sandman series, where the author takes us into … Continue reading Movie Marketing Madness: The BFG

Movie Marketing Madness: Finding Dory

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sometimes the best way to extend a story or, to use the modern parlance, expand a universe is to take the focus off the main characters from the first entry and retrain it on a side … Continue reading Movie Marketing Madness: Finding Dory

Movie Marketing Madness: Captain America: Civil War

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. One of the central conceits of most superhero stories is that no one talks to each other. Most issues could be addressed simply if X asked Y why they were acting like that the other day … Continue reading Movie Marketing Madness: Captain America: Civil War

Movie Marketing Madness: The Jungle Book

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Good stories get told. Great stories get told time and time again, iterating each time. I’m not talking about the endless cycle of remakes, reboots, sidequels and so on that Hollywood counts on and churns out. … Continue reading Movie Marketing Madness: The Jungle Book