Selling Ad Astra

My latest post at The Hollywood Reporter is a recap of the marketing campaign for the Brad Pitt-starring drama Ad Astra.

To sell the movie — not based on any existing property or material — the studio has run a campaign focused on the emotional drama of Pitt’s McBride and how he deals with his personal issues while also trying to save the world.

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.