Picking Up the Spare: The Birth of the Nation, The Girl on the Train and More

The Birth of the Nation Skywriting spelling out "Nat Turner Lives," which was a key copypoint during the movie's marketing, appeared over Los Angeles but it wasn't clear whether it was actually a promotional stunt tied to the film or not. The Nat Geo channel will air a special on Nat Turner. The special is … Continue reading Picking Up the Spare: The Birth of the Nation, The Girl on the Train and More

Picking Up the Spare: Hell or High Water, Suicide Squad, Ghostbusters

Ghostbusters A really interesting op-ed at The Ringer about how the really weird expectations for Ghostbusters are informing the (reported, not confirmed) reality that it won't get a sequel because the movie didn't shatter records. I firmly believe the same narrative plays out much differently for movies with a male cast all the time since … Continue reading Picking Up the Spare: Hell or High Water, Suicide Squad, Ghostbusters

Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

Star Trek Beyond Paramount used the movie's San Diego Comic-Con screening to test a new kind of Google ad, taking live video that was shot by the cast in attendance, editing it on the fly and serving it as an ad to the fans, using footage from the event they were at. Don't Think Twice … Continue reading Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

Picking Up The Spare: My Big Fat Greek Wedding 2, Batman v Superman

My Big Fat Greek Wedding 2 A sponsored post for the movie - actually for Windex that used the movie as a hook - on Buzzfeed became the center of a conversation in media circles when the AP Tweeted the post without Buzzfeed’s consent and without clarification that it was an ad. While it’s not … Continue reading Picking Up The Spare: My Big Fat Greek Wedding 2, Batman v Superman

After the Campaign: Batman v Superman: Dawn of Justice

In my review of the Batman v Superman: Dawn of Justice marketing campaign I wrote: What I find most interesting is that it seems determined to double-down on the one part of Man of Steel that was the most controversial: The big fight at the end. Many reviews of that movie criticized the extended battle … Continue reading After the Campaign: Batman v Superman: Dawn of Justice

Movie Marketing Madness Recap: 3/25/16 New Releases

I Saw The Light ...the campaign sells a movie that doesn’t sugarcoat some of the problems Williams went through in his short but prolific life. Sure, it still presents him as a man who was heralded as a genius both while and after he was alive, but the marketing shows that the ways he fell … Continue reading Movie Marketing Madness Recap: 3/25/16 New Releases

Picking Up The Spare: Batman v Superman, The Bronze

Batman v Superman: Dawn of Justice The Wrap recaps all the product placement in the movie, which is...extensive. BrandChannel takes a similar approach with the movie’s cross-promotional partners. LEGO Group released a fun version of the movie’s primary theatrical one-sheet that presents the character in their brick iterations. I'm not sure if this is official … Continue reading Picking Up The Spare: Batman v Superman, The Bronze

Movie Marketing Madness: Batman v Superman: Dawn of Justice

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Fan service” is a term that’s just been coined, or at least has just come into popular usage, in the last four or five years and it’s been used in an increasingly derogatory manner. It’s come … Continue reading Movie Marketing Madness: Batman v Superman: Dawn of Justice

Warner Bros. Undercuts Batman v Superman With Rating News

You’ve probably read the news that’s been circulating recently about how Batman v Superman: Dawn of Justice, which is coming out next month and has been rated PG-13, will get some sort of ultimate edition on home video that will be rated R. The news seems to be a reaction to everyone learning the wrong … Continue reading Warner Bros. Undercuts Batman v Superman With Rating News