Movie Marketing, Picking up the Spare

Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

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Star Trek Beyond

  • Paramount used the movie’s San Diego Comic-Con screening to test a new kind of Google ad, taking live video that was shot by the cast in attendance, editing it on the fly and serving it as an ad to the fans, using footage from the event they were at.

Don’t Think Twice

  • Like five minutes after I wrote that there wasn’t any online advertising done that I’d seen, a Facebook ad for the movie popped up in my feed. Likely a case of retargeting based on my browser history, but that still counts. There was also plenty of radio and podcast advertising done, particularly on NPR shows, not surprising given its target market.

Batman v Superman: Dawn of Justice

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