Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media, Television

Movie Marketing Madness: Paris Can Wait

The new movie Paris Can Wait stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each other, but the excitement is gone, largely because he’s a successful movie producer who’s detached and inattentive to his wife. Still, they get on and have a… Continue reading Movie Marketing Madness: Paris Can Wait

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Social Media

Movie Marketing Madness: Snatched

While she’d certainly had small parts before, 2015’s Trainwreck really announced Amy Schumer’s accession from her TV show to the big screen. Now she’s a regular presence and this week she’s back in the comedy Snatched. Schumer stars as Emily, a woman who has been dumped by her boyfriend just before they were supposed to… Continue reading Movie Marketing Madness: Snatched

Movie Marketing, Movie Marketing Madness, Social Media

Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy Grail. That’s just science. But this week director Guy Ritchie is going to throw another contender in the ring with King Arthur: Legend of the Sword. Despite… Continue reading Movie Marketing Madness: King Arthur: Legend of the Sword

Movie Marketing

Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

Guardians of the Galaxy Vol 2 Not sure what the strategic marketing goal of this was, but Fandango created an 80s-style trailer that featured a laugh-track, badly color-timed photography and wild graphics to make it look like the kind of promo you might see on a VHS tape you rented from the vending machine in… Continue reading Picking Up The Spare: Guardians of the Galaxy, Amazon By The Sea, Logan

Movie Marketing

MMM Recap: The Lovers, Guardians of the Galaxy, The Dinner

The Lovers This obviously isn’t the biggest campaign of the month or week but it still works, especially for those members of the audience who are attuned for smaller character dramas as this one appears to be. The focus is clearly on Letts and Winger, who each show that they’re turning in great work as… Continue reading MMM Recap: The Lovers, Guardians of the Galaxy, The Dinner

Movie Marketing

Right Now Versus Nostalgia: What the Soundtracks for Guardians of the Galaxy Vol. 2 and Suicide Squad Tell Us About Each Film’s Target Audience

You’re looking at now,” intones Col. Sanders in one of the many classic scenes from Mel Brooks’ Spaceballs. Dark Helmet is looking for Lone Star and his friends and so is reviewing a videotape of the movie they’re in the middle of making to find a clue. It’s a funny bit of fourth-wall breaking that… Continue reading Right Now Versus Nostalgia: What the Soundtracks for Guardians of the Galaxy Vol. 2 and Suicide Squad Tell Us About Each Film’s Target Audience

Movie Marketing, The Drum

Guardians of the Galaxy Vol. 2 Buzz Lifts Partner Brands

My latest post at The Drum is based on data from Amobee that looked at which brands got the biggest buzz boost from their association with Guardians of the Galaxy Vol. 2: One big part of the campaign has been the work from cross-promotional partners, the companies and brands that wanted to get a bit… Continue reading Guardians of the Galaxy Vol. 2 Buzz Lifts Partner Brands

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Print, Social Media

Movie Marketing Madness: The Dinner

Politics and family dynamics form the core story at the heart of The Dinner, getting a limited release this week. The movie stars Richard Gere as Stan Lohman, a congressman who’s beginning a campaign for governor with the support of his wife Claire (Rebecca Hall). Those ambitions are threatened by the actions of their 16-year-old… Continue reading Movie Marketing Madness: The Dinner

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in… Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print

Movie Marketing Madness: The Lovers

Debra Winger and Tracey Letts star in the new slightly-dark romantic drama The Lovers, getting a limited release this week. The pair play Mary and Michael, a long-married couple whose relationship has grown comfortable and stale, predictable and uninspiring, with each one feeling like the other barely sees him or her. It’s gotten to the… Continue reading Movie Marketing Madness: The Lovers