Movie Marketing Madness: Moonlight

Trevante Rhodes plays Chiron in Moonlight, the new movie from writer/director Barry Jenkins. Chiron is a young man struggling with identity and his place in the world. The movie follows him from his troubled youth through his teen years and into adulthood as he first deals with the imperfect parents to the problems he faces … Continue reading Movie Marketing Madness: Moonlight

Movie Marketing Madness: Jack Reacher: Never Go Back

Jack Reacher, the former military operative who’s incredibly skilled at just about everything and always seems to reluctantly be in the middle of one sort of tough spot or another, is back in Jack Reacher: Never Go Back. The title character, played by Tom Cruise, proved more popular than expected in the first 2012 movie, … Continue reading Movie Marketing Madness: Jack Reacher: Never Go Back

Movie Marketing Madness: Keeping Up With the Joneses

Jeff and Karen Gaffney (Zach Galifianakis and Isla Fisher) lead a normal, boring suburban life when we meet them in Keeping Up With the Joneses, the new comedy from director Greg Mottola. They have kids and are safely ensconced in their routine, with very few surprises or bumps in the road. That changes when a … Continue reading Movie Marketing Madness: Keeping Up With the Joneses

Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

The Birth of the Nation My friend Scott Smith sent me the picture above of the "Nat Turner Lives" outdoor billboard on the south side of Chicago. The movie didn't fare well at the box-office, and "Why?" has spurred a thousand hot takes about it movie from the standing ovation it received at Sundance earlier … Continue reading Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

MMM Recap: 10/14/16 New Releases

Certain Women That’s not to say the rest of the marketing hasn’t been good - it has. But while the trailer and poster are both outstanding the site lacks quite a bit and there’s no advertising or anything, meaning it’s not a hugely well-rounded push. There’s going to be a portion of the audience that … Continue reading MMM Recap: 10/14/16 New Releases

The Rogue One Campaign To Date

My latest checks in on the Rogue One campaign and covers some of the unique challenges Disney/Lucasfilm are facing as it ramps up its first non-Saga theatrical outing: Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at … Continue reading The Rogue One Campaign To Date

Flashback MMM: Taxi Driver

Martin Scorsese’s gritty, groundbreaking movie Taxi Driver is returning to theaters this weekend, with special Fathom Events-hosted screenings marking the 40th anniversary since its release, joining a new Blu-ray restoration being released in a few weeks. So it's a good time, I think, to take a look at the movie's campaign. But this time instead … Continue reading Flashback MMM: Taxi Driver

Movie Marketing Madness: Christine

One of the more disturbing stories from the world of media is that of Christine Chubbuck, a Florida news reporter who was suffering from depression to the extent that she committed suicide during a live news broadcast in 1974. Chubbuck’s story is now being dramatized in the new movie Christine, starring Rebecca Hall in the … Continue reading Movie Marketing Madness: Christine

After the Campaign: The Program

The marketing for The Program never really came together for me. There were divergent priorities and stories that seemed to be pushing and pulling against each other and it struggled to present a cohesive, compelling product for the public. Unfortunately that's true for the movie as a whole as well. To recap, the movie tells … Continue reading After the Campaign: The Program

Movie Marketing Madness: Mascots

Writer/director Christopher Guest is back with his latest comedic fictional documentary (I’m no longer using *that* word), Mascots. Like some of his previous movies, this one dives into a very specific if largely fictionalized niche community to profile the people who feel passionate about a particular interest. In this case, it’s the world of competitive … Continue reading Movie Marketing Madness: Mascots