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Movie Marketing

This category contains 1545 posts

After the Campaign: Suicide Squad

As I’ve noted here and there in Picking up the Spare posts, the narrative that has built up around Suicide Squad that it’s just a mess, the result of a rushed script and production schedule and all sorts of studio tinkering. To what extent all that is or isn’t true, the finished product isn’t as bad … Continue reading

Movie Marketing Madness: War Dogs

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The American people are often quite divided on what they hold dear as “values.” On any number of issues you can get both extremes and shades of nuance that add up to dozens, if not more, … Continue reading

Movie Marketing Madness: Kubo and the Two Strings

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The heroes’s journey, as it’s traditionally defined, is a pretty standard thing. A young character must rise above the station he or she is born into, embarking on a grand quest during which they will not only achieve the impossible but also learn … Continue reading

MMM Recap: 8/12/16 New Releases

Florence Foster Jenkins   …it’s a solid, consistent campaign for a movie that instantly shot to the top of your parent’s To See Soon List. It’s hard to see this generating much interest in the under-45 age group outside of a few individuals who are big Streep fans. My guess, though, is that’s fine and … Continue reading

Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

The Angry Birds Movie Sony Pictures used Snapchat’s new Snap Ads to promote the movie’s home video release during the Olympics. Suicide Squad More post-mortem on the movie’s mixed response, with this Variety op-ed basically saying movie marketing needs to quit fooling people into seeing bad movies just because they’re part of a franchise or … Continue reading

Influencers, Podcasting, SimpleNote and More: Quick Takes for 8/12/16

One in Four Influencers Asked Not to Disclose Paid Promotion (AdAge, 8/10/16) Well that’s just a bad idea. This isn’t just best practice – and it has been since the days of “blog outreach” back in 2005 – it’s a federal regulation. Agencies who are asking the people they work with to not disclose a … Continue reading

Movie Marketing Madness: Sausage Party

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Have you ever, like, pondered your existence man? I mean ever actually thought about why we’re here and what it all means? Cause I heard once that you can fit the entire universe in a speck … Continue reading

Movie Marketing Madness: Pete’s Dragon

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Childlike wonder” is a phrase that gets thrown around a lot. Most positively (assuming it’s not being applied to an actual child) it means an adult has dropped the cynical, jaded outlook they may have and … Continue reading

Movie Marketing Madness: Hell or High Water

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Banks have reputations that are less than stellar. They are, to most people, necessary evils, especially if you want do anything that involves large amounts of money, often money they don’t actually have. Want to buy … Continue reading

Movie Marketing Madness: Florence Foster Jenkins

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s natural to have dreams, to have something we’re aspiring to. We want to write a novel, we want to do something extraordinary or special. What makes the difference is the means to actually work toward, … Continue reading

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