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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Fifty Shades Darker

Christian Grey (Jamie Dornan) and Anastasia Steele (Dakota Johnson) are back in Fifty Shades Darker, the sequel to 2015’s Fifty Shades of Grey. Like the first movie, this one is based on a book of the same name that white women everywhere swore to everyone who wasn’t their brunch buddy that they weren’t reading. The [...]

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Advertising Marketing PR, Movie Marketing

Super Bowl 51 Movie Trailers Roundup

Last night the New England Patriots wound up beating the Atlanta Falcons in Super Bowl 51, a game that apparently (I didn't watch it) was tightly contested and ended up being a massive come-from-behind victory for the Patriots. As always the commercials were a huge part of the broadcast, as was Lady Gaga's incredible halftime [...]

20th-century-women-annette-benning
Movie Marketing, Picking up the Spare

Picking Up the Spare: 20th Century Women, Split, The Comedian

20th Century Women Not sure how I missed this, but writer/director Mike Mills worked with A24 to create a streaming radio station playing nothing but music from 1979, the year the movie is set. Split Spoiler warning, but it appears one of the movie's big twists was hinted at on at least one of the [...]

Movie Marketing

MMM Recap: Week of 2/3/17 New Releas

The Space Between Us The marketing makes sure to include as many allusions to those other movies as possible. There’s “bring him home” that’s cribbed right from the marketing for The Martian and lots more. It’s not to say there’s nothing original here, it’s just that it looks like a standard YA love story that’s [...]

groundhog-day
Flashback Friday, Movie Marketing

Flashback MMM: Groundhog Day

Yesterday was Groundhog Day…again…and that must mean we’re here at Flashback MMM waiting for a trip back to look at the marketing for a movie starring the most famous groundhog weatherman, Punxsutawney Phil. That’s right, we’re here to talk about the marketing for 1993’s comedy classic Groundhog Day. The movie stars Bill Murray as Phil [...]

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Advertising Marketing PR, Online, Print, Social Media, Television, Movie Marketing Madness, Movie Marketing

Movie Marketing Madness: The Comedian

Robert De Niro stars as Jackie Burke in this week’s new (limited for now) release The Comedian. Burke is an aging comic, well-known for an old TV show and now on the standup circuit. He’s deeply unhappy about his position, though, and that comes out one night in a mean-spirited set that culminates with him [...]

THE SPACE BETWEEN US
Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Social Media, Television

Movie Marketing Madness: The Space Between Us

We’re going back to Mars in this week’s new release The Space Between Us. Far from an attempt to rescue Matt Damon, this new movie is about a young man’s journey from the red planet to connect with the life he never knew on Earth. Gardner Elliot (Asa Butterfield) was born on Mars after his [...]

Movie Marketing

The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been hoping it would there were still a few surprises, including that the acting categories actually featured people of color after years of #OscarsSoWhite being the dominant theme of the reactionary [...]

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Movie Marketing

Picking Up the Spare: Deadpool and More

Deadpool There's a narrative that's gaining steam in the entertainment press that Deadpool could be an Academy Awards contender, with stories in The New York Times, Variety and elsewhere furthering that perspective. The idea seems to be that the movie was so nervy - and that the experiment paid off - that it deserves some [...]

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Movie Marketing

MMM Recap: 1/20/17 New Releases

The Founder The campaign is really built around Keaton, which isn’t surprising given his increased profile since Birdman, Spotlight and other returns to mainstream audience and critical awareness in recent years. It’s his performance that forms the foundation of the marketing, with his name and face all over the place as the trailers focus on [...]