Fandango and Facebook Work to Sell More Movie Tickets

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According to reports making the rounds today, Facebook and movie ticket service Fandango are working together to sell tickets directly on the social networks. The partnership is rolling out with next week's The Magnificent Seven and people will be able to buy their tickets either via ads that appear in their News Feed or on … Continue reading Fandango and Facebook Work to Sell More Movie Tickets

Movie Marketing and iMessage Stickers

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New from me at Adweek: Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But what really got people's attention (because the internet is less about functionality than about kitschy features) was that you can … Continue reading Movie Marketing and iMessage Stickers

Flashback MMM – Head

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I'm an unabashed fan of The Monkees. I used to come home from school and watch their TV show, which debuted 50 years ago this week, in reruns (I'm not that old). I had their first four albums on LP and, as a kid, would play along on my toy drumkit, pretending I was Mickey … Continue reading Flashback MMM – Head

Flashback MMM: JFK

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This week sees the release of Snowden, the new movie from director Oliver Stone. The movie is certainly politically tinged, telling the story of an infamous NSA whistleblower who exposed the agency's bad actions, mostly around setting up a surveillance state here in the United States. It's hardly the first time Stone has gotten political … Continue reading Flashback MMM: JFK

Movie Marketing Madness: Operation Avalanche

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. A favorite thread of conspiracy theorists - that NASA never actually made it to the moon but instead faked the landing with help from director Stanley Kubrick - is getting a new twist in this week’s … Continue reading Movie Marketing Madness: Operation Avalanche

Movie Marketing Madness: Snowden

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The story of Edward Snowden, the former NSA tech who made headlines for exposing what the agency was up to in terms of monitoring law-abiding U.S. citizens before fleeing the country to avoid prosecution, is now … Continue reading Movie Marketing Madness: Snowden

Movie Marketing Madness: Bridget Jones’s Baby

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Bridget Jones was kind of a cultural phenomenon back around the turn of the millennium, first when the original book came out then when it was translated into a film starring Renee Zellweger. The story, a … Continue reading Movie Marketing Madness: Bridget Jones’s Baby

Movie Marketing Madness: Mr. Church

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Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. After too long an absence - and an even longer drought since his last movie of any real, objective quality - Eddie Murphy is back on the big screen in Mr. Church. Not a wacky comedy … Continue reading Movie Marketing Madness: Mr. Church

MMM Recap: 9/9/16 New Releases

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Girl Asleep There’s not a whole lot going on here, but it does kind of work. The campaign leans a bit heavily on selling the quirk of the story…Actually, that’s not true. The quirk is fine. I think where the U.S. campaign goes too hard in the paint is trying to align with movie as … Continue reading MMM Recap: 9/9/16 New Releases

Summer’s Movie Marketing Report Card

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New from me at Adweek is a summer marketing recap: It's September, which means a few things: School is back in session. Squirrels are starting to hunt for and bury their winter food. We're all pulling hoodies out from the back of our closet. Pumpkin-spice has reemerged from its summer hibernation. And the summer movie … Continue reading Summer’s Movie Marketing Report Card