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Movie Marketing

This category contains 1515 posts

Movie Marketing Madness: Cafe Society

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We rely greatly on certain people to open doors for us to new opportunities and adventures. Many of us are unable to make certain things happen so we turn to family, friends or others to give … Continue reading

After the Campaign: Year One

In my campaign review for Year One (published almost seven years ago) I wrote: But if you do look at the whole picture that’s been put together for the movie you get the same sense you do looking at a crowd scene in a movie like Gladiator: Only 25 percent of what you see are … Continue reading

Movie Marketing Madness: Equals

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We’re in – actually we might just be coming out of – a golden age of dystopian fiction. Or so we’re told. Stories like The Hunger Games, The Giver and more all present societies that have … Continue reading

Movie Marketing Madness: Ghostbusters

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s this notion – I think it first really came up in 1999 when the Star Wars Prequels were released – that something new that’s an extension of what you loved as a child can ruin … Continue reading

After the Campaign: The Rum Diary

In my campaign review for The Rum Diary I wrote: There’s some good stuff here. The emphasis, of course, is on promising the audience that they’re in for a crazy, whacked out Depp performance that this time is geared more for adults than the kids the POTC franchise appeals to. It might go a little … Continue reading

Movie Marketing Madness: The Infiltrator

If you’re a fan of the Filmspotting podcast you’ve heard, just before they start the Massacre Theater segment of the show, Adam and Josh play a clip from Reservoir Dogs where Tim Roth’s Freddy is being given advice from a fellow officer about how he needs to be method as hell to successfully pull off … Continue reading

Movie Marketing Madness: Captain Fantastic

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. (Ed. Note: I know Captain Fantastic came out, at least in limited release, last week and that I usually publish these before their release dates. But as I said, I was taking last week off for … Continue reading

After the Campaign: House of Wax

In my campaign review for House of Wax back in 2005 I wrote:  The trailers showed what they needed to show and work alright considering their target audience. I was surprised to see, though, that they didn’t play up Hilton’s role a tad more. The curiosity to see her bomb on-screen is going to drive … Continue reading

After the Campaign: Pan

In my campaign review of Pan’s marketing I wrote: I want to like this but I just don’t feel like the campaign overcomes the burden of knowing, and having to sell, the film as a prequel. So it hits the “This is the chosen one” nail over and over again to the point where, because … Continue reading

After the Campaign: Larry Crowne

In my review of the marketing for Larry Crowne I wrote: The movie appears to be kind of an oddball with its genial attitude and kind hearted spirit since it’s obviously not “big” enough to play long-ball with the movies this summer but it’s not “deep” enough to be released in the fall/winter season along … Continue reading

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