Movie Marketing

This category contains 1280 posts

Movie Marketing Madness: The Danish Girl

2015 has been a big year for movies that reflect where we are in society. Freeheld told the story of a landmark case in the fight for benefits for same-sex couples. Carol was all about tearing down preconceived notions and societal norms and accepting that, as many people say, “love is love” and should be … Continue reading

Deciding What To – and Not To – Publish Is Often the Hardest Part

Tom Fishburne at TheNextWeb makes the point that there’s so much branded content out there – a result of everyone wanting to hop on board the “content marketing” bandwagon – that it’s time brand publishers start exercising a little restraint and making stricter editorial calls on what does or doesn’t get published. This, in my … Continue reading

Movie Marketing Madness: Creed

The Rocky movies are part of the American mythos and, in fact, do a lot to reflect that mythos back to the audience. The original movie was all about a guy who worked hard, put in his time and rose from the rundown streets of Philadelphia to be a champion, the ultimate “pull yourself up … Continue reading

After The Campaign: The Peanuts Movie

In my campaign review for The Peanuts Movie I wrote the following: …the central theme of the marketing is to make people feel comfortable and assure them that this was in the same spirit and tone of the original material. At least in the campaign there are no “hip” jokes or moments that are meant … Continue reading

Online-Only Releases and Optimizing Marketing Assets for Online and Mobile

Yes, Netflix is becoming more and more like a traditional movie studio, not just buying up movies that have already been made but commissioning, producing and releasing original features. Amazon is in the same boat as they produce and release Spike Lee’s upcoming Chi-raq and, presumably, more in the near future. To date these movies … Continue reading

Movie Marketing Madness: The Good Dinosaur

What’s the predominant theme in most Pixar movies? Friendship. Whether it’s between a boy and his toys (or among the toys themselves), a couple of robots, two fish each searching for something or a race car and a tow truck that’s past his prime. The studio pushes our emotional buttons because the connection we feel … Continue reading

Picking Up The Spare: Steve Jobs, The Peanuts Movie, The Martian, Spotlight

Spotlight: A new TV spot debuted exclusively on Newsweek just as the film was hitting limited release that plays up the praise the movie has been getting from critics. Steve Jobs: Director Danny Boyle has some thoughts on what contributed to the movie’s poor box office, including that it went wide sooner than it really … Continue reading

Movie Marketing Madness: Carol

Our current society emphasizes “being true to yourself” as perhaps the highest moral good. Things are celebrated today that would have been unthinkable to discuss in public just a generations ago because people shouldn’t have to live in denial about who they are and, it seems, it’s not the place of anyone else to judge … Continue reading

Movie Marketing Madness: The Night Before

Life moves pretty fast. If you don’t stop and look around once in awhile you could miss it. One day you’re in your 20s and carefree, hanging out with your friends until the middle of the night. Then you turn around and you have a career that sucks in all of your emotional and physical … Continue reading

Every Movie Needs To Be An Event

I’m going to offer what’s likely an unpopular opinion on the subject of why so many adult-oriented movies have been failing at the box-office over this summer and fall, a topic covered by both The New York Times and The Hollywood Reporter in recent days: It’s because the marketing isn’t working. Specifically, the marketing is … Continue reading

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