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Movie Marketing

This category contains 1357 posts

Movie Marketing Madness Recap: 2/12/16 New Releases

Did you miss any of this week’s MMM columns? Here’s a recap: Remember It’s a nice tidy little campaign. You certainly can’t say it doesn’t sell the emotional journey of the movie. In fact there’s so much on display it may turn off some people who aren’t fans of dour, serious stories like this. That’s … Continue reading

Picking Up the Spare: Deadpool and Zoolander 2

Deadpool Movies.com has a look at exclusive posters created for Fandango by various artists that are really cool. The site also has an exclusive look at the Mondo poster by Deadpool creator Rob Leifeld. Emma Gray Ellis at Wired did her own recap of the movie’s marketing, hitting a few points I either only skimmed … Continue reading

MMM Flashback Friday: The Maltese Falcon

To celebrate the movie’s 75th anniversary, The Maltese Falcon is coming to over 650 theaters across the country over the next few days. So it’s a perfect time to look back on how the movie was sold upon its initial release. Based on the Dashiell Hammett novel, the movie stars Humphrey Bogart as Hammett’s frequent … Continue reading

Movie Marketing Madness: Touched With Fire

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s an unfortunate tendency among many people to think that those with some sort of disability, be it mental or physical, can’t live normal lives and have normal relationships with those around them. That’s absolutely not … Continue reading

Movie Marketing Madness: Zoolander 2

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there’s anything I’m an expert on (outside of social media content marketing of course) it’s the struggle of being really, really good looking. It’s something that has impacted my life in many and various ways … Continue reading

Movie Marketing Madness: Deadpool

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Look, we’re not wanting for super hero movies these days. Since 2000’s X-Men but especially since 2008’s Iron Man we’re more or less drowning in them each year. The trend is so pervasive that inside of … Continue reading

YouTube Gets Into Original Feature Films

Not content to let Amazon and Netflix rule the original feature film distribution conversation, YouTube has announced the premiere dates – tomorrow, 2/10 – for the first batch of original productions coming to its YouTube Red paid service next week. The titles include a documentary, an action series and two narrative features. Since they’re more … Continue reading

Movie Marketing Madness: How To Be Single

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The important role a mentor can play in someone’s life can’t be overstated. Sometimes that’s professionally, as someone more experienced helps a younger, greener person not only navigate the tricky world of corporate politics but also … Continue reading

After the Campaign: The Girl With the Dragon Tattoo

In my campaign review for The Girl With the Dragon Tattoo (written five years ago, I know) I wrote: The campaign does, though, make it clear what audiences can expect should they make the decision to head to the theater for this movie: A highly stylized murder mystery with strong messages about class and sexual … Continue reading

Movie Marketing Madness: Remember

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We all deal with the burdens of life in one way or the other. That can mean everything from the daily responsibilities and requirements of life to promises we made years ago that we must now … Continue reading

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