Selling Hustlers

My latest post at The Hollywood Reporter is a recap of the marketing campaign for Hustlers.

The movie, tracking for a $25 million-plus opening weekend and with a 96 percent Fresh rating on Rotten Tomatoes, has been sold in its marketing and promotional campaign by the studio as a funny, glitzy and star-studded heist caper.

You can read the whole thing here.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.