Selling Avengers: Endgame

My latest contribution to The Hollywood Reporter is a recap of the marketing for Avengers: Endgame. Last year’s marketing campaign for Avengers: Infinity War relied heavily on 2018 being the 10-year anniversary of the Marvel Cinematic Universe’s launch. The message at the time was that the movie was the culmination of everything that had been … Continue reading Selling Avengers: Endgame

The Avengers Stand Up To Cancer

For Adweek, I wrote about the cross-promotional campaign that enlisted stars from Avengers: Endgame to raise awareness for Stand Up To Cancer. To promote the massive (literally, as it reportedly clocks in at an endurance-testing three hours) conclusion, Marvel Studios has run a substantial campaign that has heavily played into the history of the MCU. … Continue reading The Avengers Stand Up To Cancer