Selling Avengers: Endgame

My latest contribution to The Hollywood Reporter is a recap of the marketing for Avengers: Endgame. Last year’s marketing campaign for Avengers: Infinity War relied heavily on 2018 being the 10-year anniversary of the Marvel Cinematic Universe’s launch. The message at the time was that the movie was the culmination of everything that had been … Continue reading Selling Avengers: Endgame

Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes a trip to the past. The story is set in the mid-1990s, as Carol Danvers (Larson) returns to Earth after spending years in outer space becoming a warrior in the … Continue reading Selling Captain Marvel