Movie Marketing Madness: Manchester By the Sea

Lee Chandler (Casey Affleck) is more or less settled in his life as a janitor in Boston, far away from the family home in Manchester-by-the-Sea where they’ve lived for generations. That life is upended, though, when his brother Joe (Kyle Chandler) is killed. That’s bad enough, but the divorced, childless Lee is shocked to find … Continue reading Movie Marketing Madness: Manchester By the Sea

Netflix and Amazon Have Different Approaches to Official Websites

The big story from the last couple years of film festivals has been the acquisition spree both Amazon and Netflix have been on as the nab movies they think will attract new subscribers to their streaming services. The two companies have very different approaches to distribution, though. While Netflix has announced a new partnership for … Continue reading Netflix and Amazon Have Different Approaches to Official Websites

Movie Marketing Madness: The Dressmaker

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Myrtle Dunnage (Kate Winslet) returning to her small Australian village is the central story of The Dressmaker. Myrtle has been absent for 25 years following the death of a young boy for which she was blamed … Continue reading Movie Marketing Madness: The Dressmaker

Amazon Video Direct Attracting Media Producers

According to Digiday, Amazon's new Video Direct product is attracting more than a few media publishers who are taking advantage of the service's ability to offer premium content that people have to pay to subscribe to in addition to their Amazon Prime service. Those producers are wooed by the fact that, yes, people have to … Continue reading Amazon Video Direct Attracting Media Producers

Movie Marketing Madness: Complete Unknown

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Reinvention is at the core of the story in Complete Unknown, the new movie starring Rachel Weisz and Michael Shannon. Weisz plays Alice...or at least that’s the name she’s going by at the moment. See Alice … Continue reading Movie Marketing Madness: Complete Unknown

Quick Takes 7/11/16: Snapchat, Twitter, Facebook and More

I'm going to go back to doing a regular series here on recent social media, content marketing and other news that's caught my eye. This first edition is a bit heavy because I started saving stories last week when I was focusing on other, non-blog stuff, and future posts won't be quite this robust. Snapchat’s … Continue reading Quick Takes 7/11/16: Snapchat, Twitter, Facebook and More

Movie Marketing Madness: The Neon Demon

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There’s always something sinister lurking under the surface. That’s made abundantly true over and over again throughout life in experience after experience. Yes, some people are absolutely noble and genuinely want to help, but many others … Continue reading Movie Marketing Madness: The Neon Demon