Yesterday I published my 1,000th movie marketing recap column/blog post.


It’s hard to believe. I certainly never would have guessed I’d hit a milestone like that when I first pitched the idea to FilmThreat in May, 2004.

The idea that you need to do something for 10,000 hours before you get good at it has been pretty thoroughly debunked at this point, but the idea behind it still holds true, that the more you do something the better you are at it. That’s the case whether you’re talking about writing, playing guitar, working on cars or anything else. There’s a reason why you’re not ready to play Ravinia five minutes after you sit down at the piano and why many trades require X hours or even years of apprenticeship or study before you become certified in that industry.

By that measure, I’m pretty good at writing these recaps, having certainly spent at least 10,000 hours over the last 14 years doing so. Each post takes at least two hours and some have taken upward of 10 and there have been plenty of posts I’ve written but not published for one reason or another in addition to everything else I’ve had published on Ad Age, Adweek, iMediaConnection, The Hollywood Reporter and elsewhere.

Anyway, thanks to everyone who’s been reading all this time. To paraphrase “Sports Night,” if you’ve had half as much fun reading these recaps as I’ve had writing them, well, then I’ve had twice as much fun writing them as you’ve had reading them.