Things have been kinda quiet around here. There certainly hasn’t been the kind of post volume I’ve come to expect from myself. Even the volume on Cinematic Slant has been down a bit as I focus on the Marketing Recap columns there. Yesterday I only published one post here, a Quick Takes link roundup, only … Continue reading Busy, Just Not Publicly
Expanded (Complete?) Agency Archives
Over the years I’ve been one of the primary writers for a number of corporate blogs for my employers. Those posts and articles represent a substantial portion of my professional portfolio and provide insights into what the prevailing conversations were at the time as well as how I viewed the blog medium and what I … Continue reading Expanded (Complete?) Agency Archives
Two (More) Years of Movie Marketing
It’s been two years since I decided to relaunch regular posts about the world of movie marketing. Two years since I committed to doing this again after having taken almost three years off from doing so. When I did so I was still employed full-time but thought my workload made maintaining marketing recaps as an … Continue reading Two (More) Years of Movie Marketing
Introducing Cinematic Slant
It's with no small amount of pride and enthusiasm that I introduce the world to Cinematic Slant. That site is going to be where I funnel most, if not all, of my movie-related writing. So that's where you'll find campaign review posts, film reviews and other news and opinion pieces about movies and other pop culture … Continue reading Introducing Cinematic Slant
How I Handle PR Pitches, Or: You Don’t Need To Be a Jerk About It
Since I’ve started writing for Adweek and The Drum I’ve been getting a lot more pitches from PR people. Some have been better than others but I’ve tried to consider them all and quite a few have wound up being super-relevant, resulting in stories for either of those outlets. I’ve worked in PR-related positions for … Continue reading How I Handle PR Pitches, Or: You Don’t Need To Be a Jerk About It
Post Volume Decreases, Stats Drop. It’s That Simple.
About a month ago I was stressing out. There were a number of factors that were playing into my feeling that things were falling apart and I didn’t have time to get to everything I wanted to. As has been the case in the past, the first thing to be jettisoned was my commitment to … Continue reading Post Volume Decreases, Stats Drop. It’s That Simple.
I’m Here For Those Who Want More Email
As you hopefully know, you can already subscribe to an email version of Movie Marketing Madness (powered by TinyLetter) that will bring all the new columns straight to your inbox. I've been doing that for several months now and have seen slow but steady uptick in readership and engagement. Well now I'm trying something new … Continue reading I’m Here For Those Who Want More Email
The Motivation Behind Writing More Fiction
I have a notepad - two, actually - that contains the novel I’m working on. Draft one was done in Evernote but it’s...well...it’s a first draft. As soon as I finished it, the moment I typed the last period, I knew there were a multitude of problems with it, chief among them that it felt … Continue reading The Motivation Behind Writing More Fiction
HubSpot Inbound Marketing Certification
Finally finished the course and now am HubSpot Inbound Marketing Certified.
2016 Movies Watched
Note: This doesn't include any older movies I rewatched, just ones I saw for the first time in 2016. The Trip to Italy The Big Short The Master Moonrise Kingdom The Hateful Eight Ex Machina The One I Love While We're Young Spotlight Welcome To Me Compliance The Girl With the Dragon Tattoo Inside Llewyn … Continue reading 2016 Movies Watched