My latest marketing recap at The Hollywood Reporter is for Dark Phoenix, the latest - and last - entry in Fox’s X-Men franchise. Thus the stage is set for what’s hoped is a more faithful adaptation. Or it would have been, but right now Dark Phoenix sits at just 23 percent on review aggregator Rotten … Continue reading Selling DARK PHOENIX
Selling GODZILLA: KING OF THE MONSTERS
My latest marketing recap for The Hollywood Reporter covers the campaign for Warner Bros.’ Godzilla: King of the Monsters. Audiences could be forgiven for not immediately realizing that this week’s Godzilla: King of the Monsters is the third film in what’s been dubbed the “MonsterVerse” from Legendary and Warner Bros. While it’s a direct … Continue reading Selling GODZILLA: KING OF THE MONSTERS
Selling Aladdin
My latest marketing recap for The Hollywood Reporter covers the campaign for Disney's live-action (sort of) remake of Aladdin. This new version, opening during the busy Memorial Day holiday weekend, uses that cast to tell a story that pulls generously from the original while adding some new elements to give the audience something original. The … Continue reading Selling Aladdin
Selling John Wick: Parabellum
My latest marketing recap for The Hollywood Reporter covers the Continental-heavy campaign for John Wick: Parabellum. This time around Wick is on the run from other assassins, having broken a cardinal rule of the industry by killing one of their own. Everyone is after him to claim the $14 million price that’s been put on … Continue reading Selling John Wick: Parabellum
Selling Detective Pikachu
My latest marketing recap for The Hollywood Reporter covers the campaign for Pokemon: Detective Pikachu. The movie, co-produced by Warner Bros. and Legendary, is the first attempt to bring the Pokemon franchise to the big screen in a decade and the first time it’s taken a hybrid live-action/animation approach.To that end, it’s given the movie … Continue reading Selling Detective Pikachu
Selling Long Shot
My latest contribution to The Hollywood Reporter is a recap of the marketing for Long Shot. Seth Rogen takes another stab at playing a romantic leading man, albeit one still very Rogen-esque, in Lionsgate's Long Shot, in theaters on May 3. Previously titled “Flarsky” after Rogen’s character, the story follows Jeff Flarsky, a successful journalist who … Continue reading Selling Long Shot
Selling Avengers: Endgame
My latest contribution to The Hollywood Reporter is a recap of the marketing for Avengers: Endgame. Last year’s marketing campaign for Avengers: Infinity War relied heavily on 2018 being the 10-year anniversary of the Marvel Cinematic Universe’s launch. The message at the time was that the movie was the culmination of everything that had been … Continue reading Selling Avengers: Endgame
Selling Shazam!
The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter. With an opening weekend estimated to bring in between $45 and $55 million, Warner Bros. and DC is hoping lightning strikes at the box office as it brings an unconventional super hero story to theaters. To bring people out it … Continue reading Selling Shazam!
Selling Dumbo
My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the story is and how singular the director’s creative vision was to bring it to life. Disney, fresh from finalizing its acquisition of Fox, brings Dumbo to theaters this week. The … Continue reading Selling Dumbo
Selling US
My latest contribution at The Hollywood Reporter is a recap of the marketing campaign for Us. Universal has mounted a campaign that emphasizes the movie’s message of identity and body horror, while also making sure audiences understand it comes from the same filmmaker behind the much buzzed-about Get Out. Here's a look at the campaign: … Continue reading Selling US
