My latest marketing recap for The Hollywood Reporter covers the campaign for Warner Bros.’ Godzilla: King of the Monsters.

Audiences could be forgiven for not immediately realizing that this week’s Godzilla: King of the Monsters is the third film in what’s been dubbed the “MonsterVerse” from Legendary and Warner Bros.


While it’s a direct sequel to 2014’s Godzilla it also exists in the same shared universe as 2017’s Kong: Skull Island. Those connections haven’t been aggressively promoted by Warner Bros. The story focuses on the threat faced by the emergence of the massive “Titans,” monsters believed to be myth that are now raining destruction down on the planet.

You can read the whole thing here.