Selling John Wick: Parabellum

My latest marketing recap for The Hollywood Reporter covers the Continental-heavy campaign for John Wick: Parabellum.

This time around Wick is on the run from other assassins, having broken a cardinal rule of the industry by killing one of their own. Everyone is after him to claim the $14 million price that’s been put on his head and, as an outcast, he doesn’t have access to the resources previously available to him. That includes not being able to seek shelter in The Continental, the secret hotel where dangerous people can hide and recover in times of trouble.

via ‘John Wick’ Marketing Riffs on ‘Matrix’ Action to Sell ‘Chapter 3’ | Hollywood Reporter

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